Affiliate marketing is online marketing between a merchant and an affiliate. In doing so, the merchants look for affiliates, i.e. advertisers who place advertisements in the form of banners or links on their pages.
In this sales concept, the most important thing is the success-based commission (remuneration) that the merchant will pay. The merchant and the affiliate decide on the amount of the commission. Affiliate marketing can be implemented both online and offline.
The process of affiliate marketing begins with the service provider, i.e. the merchant, publishing his product with the partner (i.e. the affiliate). If a customer becomes aware of the published product and if he consumes it, the provider has to pay the partner part of the total profit as commission. There are three participants involved in affiliate marketing. These participants are:
The merchants offer their products and services via available and thus enable affiliates to market their items and services via their websites.
For this purpose, the merchant provides the affiliate with advertising material and remunerates them on a commission basis according to their advertising success. Since the affiliate is only responsible for increasing the traffic on the merchant’s website, it is up to the merchant himself to win the visitors as buyers.
Affiliates market the products and services of the merchants through their own website. Thus, they take on the position of an intermediary between the merchant and the customer. By selling them you earn on the one hand directly, on the other hand through the commission of the merchants.
In order to be able to operate affiliate marketing at all, appropriate affiliate networks have been required for some time, through which merchants and affiliates are brought together. The development towards specialized networks since the end of the 1990s became necessary after the market for affiliate marketing grew steadily and became increasingly confusing.
Today the affiliate system operators provide the merchants and affiliates with the necessary infrastructure. This includes the possibility of registration, whereby the partners are mediated and can be found to match. Many network operators also offer support and support for affiliates so that they can set up the campaigns quickly and carry them out professionally.
For the merchants, an overview of the current campaigns, partners and successes of the advertising placements is also offered. In order not to lose track of things, affiliate system operators regularly create reports in which the campaigns and their progress are displayed. The complete processing of affiliate marketing also includes remuneration through commission payments by the merchants for the affiliates.
The remuneration can vary according to the agreed condition model. You can choose between different models, such as “Pay per Click”, “Pay per Lead”, “Pay per Sale” or “Lifetime Compensation”.
Die Funktionsweise dieser Systeme basiert vor allem auf online Verfahren und dient in besonderer Weise E-Commerce Unternehmen. Die Technologie ermöglicht hierbei dem Merchant zu erkennen, von welcher Website der Kunde auf die eigene Seite geleitet wurde.
So kann der entsprechende Affiliate eindeutig identifiziert werden. Diese Methode ist auch unter dem Begriff „Tracking“ bekannt. Verwendet werden zum Tracking bei dem Affiliate Marketing meist die Cookies der User, bzw. Seitenbesucher und potentiellen Kunden.
Die Vermarktung durch Verlinkung auf Partner-Websites ist eine beliebte Option für den Verkauf der eigenen Produkte. Hinter dieser Methode steht viel Aufwand und Zeit, die investiert werden müssen. Denn schliesslich geht es darum, die richtigen Partner für das Programm zu finden, die besseren und effizienteren Partnerschaften ausfindig zu machen und dabei noch regelmässig die Inhalte zu erneuern, um immer frisch und interessant zu bleiben.
Selbst wenn heutzutage Linkbuilding für das SEO lange nicht mehr alles ist, ist es doch nicht verkehrt, durch Affiliate Marketing nebenbei auch noch das zu tun. Wichtig allerdings bleibt, dass diese Links funktionieren und auf möglichst guten Websites hinterlegt sind. Mit der Wahl des Affiliate-Partners kann somit im gleichen Zuge auch noch SEO betrieben werden.
In addition, however, links from some affiliates can generate more sales than other affiliates. The well-known 80:20 rule seems to apply here once again. As a merchant, you should therefore always evaluate your sales and backlinks to find out which affiliates have the most visitors and the percentage of visitors who become buyers.