B2B Lead Generation – Should I aim for quantity or quality? Why?

Good question, we are often asked. This is really more of a budgeting and bandwidth question than anything else. Everyone wants a boatload of super high quality leads and lots of them however two considerations to keep in mind is that typically, high quality and high quantity often don’t go hand in hand. The best solution is to find a hybrid of the two based upon the budget at hand and what your criteria is for a high quality lead.

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