Web analytics involves gathering, converting, analyzing, and reporting user traffic data in order to understand and optimize Web site usage. Anyone with a Web site can benefit from this information. At the simplest level, it’s useful to know what kind of traffic a site gets. But if used correctly, analytics can go well beyond that. Web analytics can be the key to developing a successful strategy to drive more traffic through a site, build awareness for a brand, and generate more business.
Your website plays a major role in the success of your e-commerce business. The website must be professional, attractive and easy navigated from your visitors.
They say “You never get a second chance to make a First Impression”. Think about it?! – Your website is the first experience that customers have with your business.
A good online business website should be easy to install and customize, easy to maintain, have the useful features even in the basic free application, allow for good SEO practices, have variety of plugins, and give you access to analytics and reporting tools.