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What’s the Difference Between SEO and SEM?
The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.
Put another way:
Google’s search results are divided into two main categories: the paid search results and the organic search results.
The goal of SEO is to rank your website in the organic search results.