Redesign

19 May 2022

Online Marketing

Redesign

What is redesign?

Redesign is English for "redesign" and is generally used here in connection with the overhaul of a website.

This is made necessary by technological advancements and corresponding new possibilities.

Why redesign?

Many companies have been on the internet since the 1990s or early 2000s.

Since then, however, there have been many technological innovations.

Particularly noteworthy in relation to the internet are smartphones or tablets, which now allow access to websites while on the go, or screens with higher resolution.

The thing is, older websites are built for access from a computer.

Therefore, if you shrink the window, the page either remains fixed as it is – you simply can't see part of it – or it automatically adjusts to the window and becomes unreadable if it is greatly reduced in size.

Why is version 1 problematic?

Quite simply, you have to scroll to access the part of the website that is not visible.

The screens of smartphones and tablets are significantly smaller than a computer screen.

Responsive Redesign

Consequently, older websites are often either unreadable or require a lot of scrolling.

Customers are more likely to give up than to put in the effort to read your website!

If the website is not reprogrammed to be user-friendly on new types of devices, then you will lose the portion of your customers who access it via phones or tablets.

The guarantee of this will responsive Design mentioned.

3 Possible Reasons for a Redesign

There can be various reasons for redesigning your website, but it usually comes down to user experience. The biggest problems are:

  1. Unattractive web design

Colors, shapes, and fonts can influence our mood and stimulate us to perform certain actions.

For this reason, a visually unattractive design can ruin all marketing efforts.

Users tend to leave within seconds if they don't find a website appealing.

  1. Poor UX/UI

Users who come to your website often have a specific goal, such as finding certain information or making a purchase.

A confusing layout that makes it difficult to navigate your website and find the desired content can drive customers away.

Example of a poor UX/UI websiteSource: thebiguglywebsite.com

Therefore, your website needs a good UsabilityA clearly defined structure and intuitive navigation are all aspects that can be achieved through a redesign.

  1. The website no longer meets current web standards.

This is one of the main reasons for redesigning a website.

An outdated website negatively impacts both the perceived quality of your products or services and all your marketing efforts, including search engine optimization.

A website without a clear structure and professional appearance can discourage visitors from buying your product.

9 steps of the redesign

To carry out a redesign, several aspects must be considered and followed.

Here is a brief list of what is essential in a redesign:

  1. Objective

The objective of a redesign can vary greatly.

  • Should features be added, a thorough clean-up, or a completely new build done from scratch?
  • How should the new website differ from the previous one?
  • Is the redesign part of a larger internal restructuring process, or is it solely about renewing the website?
  1. Planning

Once the questions arising from the objective definition have been clarified, the planning of the redesign can begin based on the insights gained from the more concrete definition of the objective.

All changes must be defined and planned in advance to avoid losing track during implementation.

This applies especially to larger projects with extensive redesigns and to websites with a very large number of individual pages.

  1. Who should design the new website?

When searching for a designer, several options are available depending on your budget. If your company doesn't have its own web developers and designers, you can hire a design agency.

Web agency for redesignSource: Web agency for Digicube redesign

Web agencies typically employ a team of specialists who can meet all your requirements and design your website exactly as you need it.

  1. The actual design process

The design of a modern website typically involves the following steps:

  • Wireframing – a rough outline of the new website
  • Creating the page template – the basis for the finished design
  • Programming – the developer programs the website with the new design
  • Add content – ​​the website will be enriched with textual and audiovisual content.
  • User testing – the final step is to observe how users react to the new design.

You can choose how involved you want to be in each step of the actual design process and how much freedom you want to give the designers.

  1. The content: Cut – Copy – Paste

  • What is the situation with the Content Asked your website?
  • Is this still up to date, or should the content be fundamentally revised?

In the event of a revision, it must be clarified beforehand who is responsible for which content and who is responsible for which decisions.

The decision-making process, in particular, should not be underestimated, as a large number of decisions may need to be made depending on the scope of the revision.

  1. The functions

Depending on the industry and company, the functions integrated into a website differ significantly.

High user-friendliness and responsive design are the basics here.

Online shops, for example, need the option of shopping carts and functioning payment systems, whereas institutions like to use the function of intranets and extranets to communicate with all stakeholders and provide information at different levels.

Example online shop: AmazonSource: Amazon

  1. The budget

The budget should be determined in advance.

What is the redesign worth to me, and how much can I achieve with the presented budget?

Answering these questions is largely dependent on defining and specifying the objective of the redesign process.

Once the budget is determined, the website redesign can begin.

  1. Distribution of the content

Nowadays, the Web2.0 the world of the internet.

Users expect certain interaction options and easy access to your website and social media presence. FacebookPinterest and TwitterHowever, depending on the industry, the company's own website should also offer opportunities for interaction.

This can take the form of, for example, Company blogsForums and newsletters be given.

  1. 301 redirects

301 redirects are one of many possible HTTP status codes that you have probably heard of (including 404 – Not Found, 403 – Forbidden and 500 – Server Error).

When you visit a website and the server sends the page normally, the status code it appends to that page is 200 – OK.

You can think of a 301 redirect as a mail forwarder.

Once you have moved content away from a specific URL, anyone who tries to visit it will receive a 404 message – Page not found.

Source: Webflow

Essentially, a 301 redirect tells search engines: “Hey, do you know that part of the content that users have been clicking on in the SERPs? Well, it now lives over here, so take all the visibility you've associated with that page and transfer it to this new URL.”

For this reason, 301 redirects are used for SEO are important.

  1. Start search engine optimization

The very last process is most likely self-explanatory.

Every new website should start its own SEO, as this is one of the most important marketing channels to attract new users, especially if you have redesigned your website.

Why redesign pays off

You will reach that segment of the customer base that you have missed until now – namely, users of iPads, iPhones, Androids and other devices.

In addition, your company gains strong brand recognition, and customers actually find your website on the internet.

Conclusion

Redesign is English for "redesign" and is generally used here in connection with the overhaul of a website.

Your Website Does it need a complete overhaul? Or would you like to add specific functions to your company website / Integrate company websites?

Then you've come to the right place.

According to your wishes and the current structure of the Website Our partners will customize your website for you, achieving not only more features, but also more clicks and increased visibility.

Similar articles:

Request free SEO consultation

Enter your details and we will contact you 📅

    Increase your traffic!

    Analyze your website now ➜

    Switzerland Flag