The importance of an online presence for businesses has never been greater than it is today. This exponential growth of online shopping has sparked curiosity to explore the development of the visibility index of Swiss online shops on Google.
Take a look at the first Swiss online shop index! Explore your favorite shops and compare them for free!
The importance of being online has never been more recognized than it is today. With the exponential growth of online shopping, we see it as essential to monitor the visibility index of Swiss online shops on Google. That's why we created the very first Swiss Online Shops Index!
Feel free to find and compare your favorite shops – all for free.
| Shop Name | Domain | visibility | keywords | Top 10 Keywords | Change |
|---|---|---|---|---|---|
Orell Füssli Thalia AG |
orellfuessli.ch |
440 |
184357 |
41292 |
40% ➔ |
Digitec Galaxus AG |
galaxus.ch |
225 |
82690 |
18831 |
49% ➔ |
Digitec Galaxus AG |
digitec.ch |
215 |
60351 |
17052 |
40% ➔ |
Ricardo AG |
ricardo. ch |
190 |
145491 |
21197 |
3% ➔ |
Zalando SE |
zalando.ch |
177 |
27091 |
10479 |
-8% ➔ |
Here you can see a complete list of all Swiss online shops and their presence in the Google search engine. Feel free to filter and search for your favorite shops. The data is from Sistrix.
Orell Füssli Thalia AG
orellfuessli.ch
| KPIs | Start 2026 | Tue 2026 |
|---|---|---|
visibility Index |
314.6492 |
440.5328  |
Number of keywords |
164664 |
184357 |
Top 10 Keywords |
28740 |
41293 |
Digitec Galaxus AG – galaxus.ch
galaxus.ch
| KPIs | Start 2026 | Tue 2026 |
|---|---|---|
visibility Index |
144.3594 |
225.1251 |
Number of keywords |
58460 |
82690 |
Top 10 Keywords |
13002 |
18831 |
Digitec Galaxus AG
digitec.ch
| KPIs | Start 2026 | Tue 2026 |
|---|---|---|
visibility Index |
151.0633 |
215.0856 |
Number of keywords |
50593 |
60351 |
Top 10 Keywords |
12937 |
17052 |
ricardo.ch AG
ricardo. ch
| KPIs | Start 2026 | Tue 2026 |
|---|---|---|
visibility Index |
185.387 |
190.1449 |
Number of keywords |
137701 |
145491 |
Top 10 Keywords |
22422 |
21197  |
Zalando GmbH
zalando.ch
| KPIs | Start 2026 | Tue 2026 |
|---|---|---|
visibility Index |
192.0183 |
177.8503 |
Number of keywords |
27827 |
27091 |
Top 10 Keywords |
10471 |
10479 |
HolidayCheck AG
holidaycheck.ch
| KPIs | Start 2026 | Tue 2026 |
|---|---|---|
visibility Index |
98.7505 |
166.7997 |
Number of keywords |
46221 |
64559 |
Top 10 Keywords |
12565 |
18541 |
Scout24 Switzerland AG
autoscout24.ch
| KPIs | Start 2026 | Tue 2026 |
|---|---|---|
visibility Index |
129.8575 |
157.0148 |
Number of keywords |
14346 |
15824 |
Top 10 Keywords |
7923 |
8744 |
Conrad Electronic AG
conrad.ch
| KPIs | Start 2026 | Tue 2026 |
|---|---|---|
visibility Index |
118.9398 |
140.2912 |
Number of keywords |
30077 |
32979 |
Top 10 Keywords |
11454 |
12782 |
HORNBACH Baumarkt (Schweiz) AG
hornbach.ch
| KPIs | Start 2026 | Tue 2026 |
|---|---|---|
visibility Index |
107.5306 |
126.6039 |
Number of keywords |
26546 |
29084 |
Top 10 Keywords |
9643 |
10458 |
Neue Zürcher Zeitung AG – shop.nzz.ch
shop.nzz.ch
| KPIs | Start 2026 | Tue 2026 |
|---|---|---|
visibility Index |
81.7732 |
125.0679 |
Number of keywords |
105565 |
120006 |
Top 10 Keywords |
8116 |
11079 |
Swiss radio and television
srf.ch
| KPIs | Start 2026 | Tue 2026 |
|---|---|---|
visibility Index |
133.5943 |
120.752 |
Number of keywords |
124596 |
125134 |
Top 10 Keywords |
12397 |
9334 |
Ex Libris AG
exlibris.ch
| KPIs | Start 2026 | Tue 2026 |
|---|---|---|
visibility Index |
85.6362 |
102.7967 |
Number of keywords |
88270 |
106063 |
Top 10 Keywords |
10890 |
11334 |
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