SEO Web - SEO-friendly web design
SEO web design, or SEO-friendly web design, is the practice of... Website to create something that is fully accessible and indexable by search engines.
That is, it is a website that is optimized for search engines like Google as well as for internet users.
Why is SEO-friendly web design (SEO Web) important?
SEO-friendly websites (SEO Web) typically receive more traffic than websites that ignore search engines.
Naturally, you want to put your users first.
To ensure you can make the best use of your website, you will certainly want to design and develop it taking both users AND search engines into account.
SEO-friendly web design should be your company's top priority.
SEO Web Tips & Tricks
Retrieve and act
The Google Search Console It has a small, small URL verification function.
The Search Console will show you if Google is having problems accessing your site.
If everything is OK, a green checkmark will be displayed.
This is almost better than any SEO tool, as Google directly shows you the website's errors.
Daily Google Search Console checkups should definitely be part of your online marketing / SEO strategy.
The Google Search Console is a goldmine!
Simple website architecture
The website's architecture may sound complicated.
But it's not just the website architecture that makes it so all pages of your website are interconnected.
FOCUS – In general, you should consider your page architecture easy hold.
Mit anderen Worten: If you have a mess like this, it will be difficult for Google to find and index all your pages.
On the other hand, such an architecture makes Google's job MUCH easier.
Unique content
Google hates copied content. It slows down the indexing process and causes unnecessary problems with page analysis.
As a matter of fact Google states, that if they find a page with a lot of duplicate content: “… The website's ranking may suffer, or the website may be completely removed from the Google index. In this case, it will no longer appear in the search results."
In summary: You want to have unique content on every single page of your website.
This is easy for a 50-page blog.
But what about a local company that has another website for more than 500 locations?
Or an e-commerce site with 10.000 product pages?
The same rules apply to SEO on the web.
It is not easy to write something 100% unique about your cleaning location in Zurich, which differs significantly from a location in Bern.
However, if you want these pages to be ranked in Google, you need to enable this.
In fact, Google warns against using boilerplate content that is repeated across multiple pages:
End result: Double content It's SEO poison. Avoid it at all costs.
Use the canonical day
In some cases, you may have several different pages with similar content on your website.
However, they only want that A has a rank among them.
Well, you don't want to get a warning for duplicate content.
However, it also makes no sense to write completely unique content for the red, blue, green, and yellow versions of your shoes.
Answer: the canonical day.
This tag tells search engines: "This page is worth indexing. The rest are just variations of this page."
The disadvantage of the canonical tag is that the variation pages are not indexed.
The major advantage, however, is that you avoid a costly double content penalty.
Fully indexable pages
It is important that Google can fully index the content of your website and find you for the right results. keywords placed in the results.
Here's how to ensure proper indexing and placement:
Use Alt Text
Google is not particularly good at identifying images.
Mit anderen Worten: Google and other search engines cannot understand what an image is without your help.
Therefore, Google recommends the following: "Provide a descriptive filename and a description of the old attributes for images."
Hidden content
Content hidden behind forms and expandable menus can be difficult for search engines to index.
For example: Websites sometimes hide parts of their content behind tabs or "accordions".
(This is very common for content that can be loaded quickly on mobile devices.)
Although Google usually has no problems indexing this content, sometimes they do.
Therefore, we recommend that you keep all content open.
This way you can easily crawl and index 100% of your site.
Provide transcripts
Just like with images, Google cannot understand content in video or audio format.
You need text.
So, if you publish multimedia content on your website, you are connecting Google with a transcript on the page.
«Noindex» meta tag in Robots.txt
The "noindex“ -Meta tag in Robots.txt instructs search engines NOT to index any page.
This is helpful for pages that are under construction or intended only for internal staff.
You'll be surprised how often this tag is used incorrectly.
Use an SEO browser
Do you want to be 100% sure that your content is indexable and crawlable?
Use an SEO-friendly browser.
An SEO browser shows you how your page looks to search engines.
(Spoiler(Your website looks MUCH different than in a normal browser like Chrome)
We recommend one of the best SEO tools: the free and useful Zeo SEO Browser.
Simply enter a URL from your site into the tool…
… Get your content seen through the eyes of a search engine crawler – perfect SEO Web analytics.
However, if you find that important parts of your page are not visible in the SEO browser, then they are also not suitable for Google.
This is something you ASAP They should repair it.
URL structure
URLs are VERY underrated.
In fact, most people put very little thought into their URLs.
Thoughtless URLs are bad for users (strange URLs are hard to remember).
Search engines also struggle with long, confusing URLs.
This is because Google looks at your URL (along with your meta tags and content on the page) to figure out the topic of your page.
Therefore, you should avoid URLs that do not describe your page.
https://website.ch/archiv/05/11/2017/seite_5__artikel_810_/dAdNhsyW20yiXDFyfiY/
Instead, use URLs that give users and search engines a clue about the topic of your page.
And that's easy to remember.
Google Ads (complementary) to SEO
Another important aspect is to target the audience who are ready to buy.
Our preview of Google Ads You can achieve better conversions and instantly advertise the most important information about your products or services on Google.
Why Google Ads is complementary to SEO?
Google Ads provides UX signals that you would otherwise have to wait months for.
Signals such as dwell time, average time on the website, page views, events, sessions, etc., which Google measures to determine a ranking.
The more (positive) signals a website receives, the stronger its presence in the top 10 positions.
mobile-first design
63% of all website traffic now comes from a mobile device – that's why MOBILE FIRST!
It doesn't make sense to create a desktop site first and then a mobile version.
Instead, if you want to create a website for mobile devices… then consider the requirements of desktop users.
That's also good for SEO.
Google now runs a "mobile-first index" that ONLY considers the mobile version of your website.
If your website is mobile-optimized, your website is ready to satisfy users and Google.
Descriptive titles
Their title tag has two main goals:
Goal #1: Describe what your page is about.
In fact, it is said in the Google's Quality Rater Guidelinesthat "descriptive or helpful" titles are one of the most important components of a high-quality search result.
So you want to avoid generic titles like "Homepage" or "Contact".
Here, for example, is the title tag for our homepage:
Goal #2: Use your target keyword in your title.
Google places a lot of importance on your title tags.
Therefore, make sure you include your target keyword once in your title.
Achieving these two goals will help the visitors of your live website.
A descriptive title that includes keywords users are searching for helps users find what they are looking for on your website.
The better and more precise the title, the better the user's search queries will be answered.
Limited number of pages
If we could only give people ONE piece of SEO advice, it would be this:
Limit the number of pages on your site.
Why is this important? Two reasons for your SEO website…
More pages initially equals more potential problems.
Working with a website that has 100 pages is infinitely easier than working with a website that has 100,000 pages.
Websites with countless pages often encounter the following problems:
- duplicate content
- thin contents
- Google Panda-Warnings
- outdated content
Secondly, smaller websites with a few great pages are more SEO-friendly.
(At least according to Google)
Great user experience
When it comes to user experience and Search Engine optimization going Google says so preferably:
"You should optimize your website to meet the needs of your users. One of these users is a search engine, which other users can use to discover your content."
You have already learned how to optimize your website for Google and other search engines.
Now it's time to turn the script around.
In particular, we will focus on creating a great user experience for human users.
Why is this important for search engine optimization?
Google measures so-called "UX signals".
When Google sees that users enjoy your content, it ranks higher in search results.
(This is done by a Google algorithm called “RankBrain“processed.)
Secondly: If your website is great, more people will link to it, which is an essential part of search engine optimization.
Organize content with subheaders
Let's be honest:
Nobody in the world wants to read a huge wall of text.
And all this content, which all flows together, makes it harder for Google to read and understand the content of your page.
For this reason, you want to organize your content into individual sections.
This way, your user can find the section that helps them the most.
It also helps Google understand all the subtopics you cover, making general web searches much easier for SEO.
Indeed Google recommends the use of “Use heading tags to highlight important text.“and to structure your content.”
You can find more links and information about search engine optimization, search engine marketing, Google Ads and much more here.
