On-Page Optimization Tips & Tricks [2023]

When it comes to on-page optimization & Search Engine optimization If this is going well, we're sure you've heard enough about meta tags and keyword density for a lifetime.

If you are looking for practical on-page optimization strategies that you can use on your website today, you will love this summary.

On-Page Optimization Tips & Tricks

Increase the sideloading speed

Google has stated on the record that page load speed is a signal for SEO ranking (and they have Pagespeed (has become even more important recently).

You can increase the speed of your website by using a CDN, compressing images, and switching to faster hosting.

Make sure your website takes no longer than 4 seconds to load.

MunchWeb found that 75% of users will not revisit a website that took longer than 4 seconds to load.

You can easily improve the loading speed of your website with the excellent Google PageSpeed ​​Test check:

CDNs and cache plugins are nice, but investing in premium hosting is the best option to make your website faster.

CHF 5 per month is reasonable for the money you are paying.

But they don't connect you to serious speed.

We literally reduced loading times from 6 seconds to less than 2 seconds by switching from a CHF 5 shared hosting plan to a premium host.

From a conversion and SEO perspective, the ROI of premium hosting cannot be surpassed.

LSI keywords are being spread

LSI keywords These are synonyms that Google uses to determine the relevance (and possibly the quality) of a page.

Sprinkle them into every article.

We don't use LSI keywords because we usually write very long content.

(Long content increases the likelihood that you will naturally use LSI keywords.)

Image optimization

Ensure that at least one image filename contains your target keyword (e.g., on-page-SEO.png) and that your target keyword is part of your image text (alt text).

Another reason to use your images for SEO to optimize:

They give search engines another clue as to what your page is about… which can improve your ranking in organic search.

When Google sees images with alt text "Blue Widgets" and "Green Widgets", Google recognizes:This page is about widgets.".

Use social sharing buttons

The more social signals you receive, the more likely it is that someone will connect with you.

So don't be afraid to prominently place social sharing buttons on your website.

In fact, a study by BrightEdge found that prominent social sharing buttons can increase social interaction by 700%.

For this reason, we have included social sharing buttons in every post:

Long content

The SEO adage "length is strength" was supported by our industry study, which found that longer content tends to rank higher on the first page of Google.

Use at least 1,500 words for every piece of content you publish.

As a rule, we ensure that all our articles contain over 1,000 words of useful content.

And some of our ultimate guides have over 7,000 words.

Longer content helps you to better evaluate your target keyword.

It also brings more traffic.

Boost dwell time

If someone clicks the "Back" button immediately after visiting a page, Google will be notified in black and white: This page is of low quality.

That's why Google uses "time spent" to improve the quality of your content.

Increase your average dwell time by writing long, engaging content that people will read.

Use SEO-friendly URLs

Google has stated that the first 3-5 words in a URL are the most important. Website gain more weight.

So if you want good on-site optimization and SEO-friendly URLs, make them short and sweet.

Always include your target keyword in your URL.

Mit anderen Worten:

• Avoid ugly URLs: https://www.mikgroup.ch/p=123
• Or long URLs: https://www.mikgroup.ch/8/6/16/cat=SEO/pageid=890.html

Use very simple URLs:

Start your title with the right keyword

Your title tag is the most important on-page SEO factor.

The closer the keyword is to the beginning of the title tag, the more weight it carries in search engines.

You don't always have to start your title tag with your target keyword.

However, if there is a keyword you are searching for, put it at the beginning of your title.

Add modifiers to your title

Using modifiers such as "2023", "Best", "Guide", "Checklist", "Quick" and "Review" can help you evaluate the long-tail versions of your target keyword.

Mention the keyword in the first 100 words.

Your keyword should appear in the first 100-150 words of your article.

This is something you probably do naturally.

But many people start their posts with a long, convoluted intro… and use their keyword for the first time MUCH later.

Instead, place your keyword somewhere within the first 100 words.

This helps Google understand what your page is about.

Use responsive design

Google began penalizing mobile-unfriendly websites in 2015.

With mobile-first indexing now live, a mobile-optimized website is an absolute must.

What is the best way to optimize your site for mobile devices?

We're surprised if your website isn't mobile-friendly yet.

If this is not the case, the incentive of more search engine traffic may motivate you to make the leap.

And if you want to make your website more mobile-friendly, we strongly recommend responsive design.

In my opinion, it's ideal for the user experience.

Plus, Google prefers it.

Use outbound links

This is a simple, white hat SEO strategy to get more traffic.

Outbound links to related pages help Google determine the topic of your page.

It also shows Google that your site is a center for quality information.

Not linking could be the #1 on-page SEO mistake we see.

We try to use 2-4 outgoing links per 1000 words.

This is a good rule of thumb for most websites.

Remember that the pages you link to reflect you.

Therefore, make sure that you link to authoritative websites whenever possible.

Use internal links

Internal linking is money. Use 2-3 links in each post.

If you would like to see a good example of how to place an internal link on your website, visit Wikipedia.

They add keyword-rich internal links to each entry:

Of course, they can get away with more than 50 internal links per page, since they are Wikipedia.

We recommend a simpler (and safer) approach: When you publish a new post, you will be linked to 2-5 older posts.

Wrap the title of your blog post in an H1 tag.

The H1 tag is your "headline tag".

Most CMS (like Wordpress) automatically add the H1 tag to the title of your blog post.

If this is the case, you're done.

Some topics override this setting.

We recommend that you check your website's code to ensure that there is only one H1 tag per page.

This H1 tag should contain your target keyword.

Show multimedia

Text can only take your content so far

By incorporating images, videos and diagrams, the bounce rate can be reduced and the time spent on site shortened.

These are two important evaluation factors for user interaction.

You will probably find that we are here at MIC The group uses many images, diagrams, and screenshots.

We firmly believe that this will improve our content.

But it also has a nice SEO advantage: Multimedia amplifies the signals of user interaction that Google draws attention to.

And it increases the perceived value of your content – ​​which means that people will link to you more often.

Include subtitles in H2 tags

Include your target keyword at least once in subheadings… and wrap it in an H2 tag.

This will definitely not affect your on-page SEO efforts.

Our tests have shown us that enclosing your target keyword in an H2 tag can cause a bump.

On-page optimization factors

Here are some more important on-site optimizations (factors) that we couldn't include in the infographic.

Quality content: We know you're tired of hearing about "quality content".

Although search engines have no direct way to determine quality, there are many indirect methods, such as:

• returning visitors
• Chrome bookmarks
• time and place
• Length of stay
• Google searches for your brand

And then there are also the most important on-page optimization factors (which we mentioned in the infographic).

• Meta description and other meta elements
• Title Tag / Page Title
• User Experience
• SSL encryption
• XML Sitemap
• Alt attributes
• URL structure and much more

In other words, great content definitely won't hurt you.

So there is no reason NOT to publish great stuff every time and to perform strategic content optimization.

Encourage blog comments.

We have long suspected that websites with many high-quality blog comments gain a slight advantage in Google's search results.

Therefore, we were not surprised when Google saidthat a thriving community on your website can help "a lot" with rankings:

For this reason, it makes sense to encourage users to comment on your blog posts.

Maximize organic click-through rate.

We have no doubt that Google uses the organic click-through rate as a ranking signal.

And even if this isn't the case, you'll still want to optimize your Google list for click-through rate.

• More clicks = more traffic
• User IntentThis is a big deal.
• Google RankBrain measures how searchers interact with your content.

RankBrain, for example, pays close attention to CTR and dwell time.

RankBrain's ultimate goal is to find out if users are satisfied with your content.

Does your content align with user intent?

If this is not the case, it will be VERY difficult to rank (even if your page is keyword-optimized).

On-Page Optimization Conclusion

The better you can satisfy user intent, the better the ranking and visibility of the website will be on Google's search engine.