One step ahead with SEO geo-targeting

What is geo-targeting?

Geo-targeting refers to the practice of providing consumers with different content or advertisements based on their geographic location.

Due to the competitive nature of today's search engine optimization, ranking for the most relevant keywords for your niche is a difficult battle.

You are likely up against big brands with huge SEO budgets if you want to rank for the most relevant keywords for your niche.

It is true that this information will not improve your chances of winning in the SEO game.

However, you can also rank well through geo-targeting without the marketing resources of the world's largest companies.

Target location-specific keywords

Targeting location-specific keywords is the most effective way to overcome keyword competition and achieve a good search ranking.

Here is a successful case study of MIK that does exactly that:

In compiling the SEO Roadmap From MIK we have keywords like “SEO agency“We targeted this keyword, but were aware that ranking it would take more time and effort due to the competition.”

Therefore, we decided to select keywords based on location, such as “SEO agency Bern","SEO agency Zurich“, which had less competition and would help us to rank faster and in higher positions.

Finding the right keywords is a simple but effective strategy that any company can use.

You simply need to select keywords that match the users' search intent.

Using the right keywords will make it easier for users searching for businesses in their area to find your results.

Create location-specific landing pages

You can geographically target keywords for organic search or your paid ads, but make sure you benefit from this ultra-targeting by creating location-specific landing pages.

If you have a physical address listed on your website, you can rank higher in local searches, which will lead to more visitors.

People who click on an advertising banner and land on your landing page will be impressed by how accurately you have identified the product or service that interests them.

Your website becomes a targeted search result for every person who clicks when you use location-based landing pages.

Optimizing Google My Business

According to Google, 73% of online activity relates to local search.

Since searches always display local results, it is very important that these are relevant.

Google displays local business-related search results that appear at the very top of all other organic results for local business-related searches.

To have your website appear there, you need to register with Google My Business.

It is important that a company's Google My Business listing contains an accurate company name, address, and phone number.

Local Google search now displays a local package with business information and reviews.

Therefore, make an effort to obtain reviews for your business.

Consider using a targeted top-level domain.

Geographic targeting can be particularly valuable if your company is based in the DACH region.

For example, a .ch domain name may not rank very well if a user is located in the USA and uses Google.com for searching.

However, a .ch URL can become much more relevant if a user uses Google.ch for the same keywords.

The use of site-specific TDLs has advantages and disadvantages.

If targeting a specific country is important for your business, you may benefit from rapid results.

Conclusion

It is true that SEO is a competitive marketing tactic, but it is now easier than ever to achieve a good ranking by focusing on relevance rather than the most popular keywords.