SEO Case Study: ShowConnection

Learn how the SEO campaign and website redesign by MIK Group have led to year-on-year growth in organic searches for ShowConnection.

ShowConnection is an event management company that has been planning and executing exceptional events since 1985, be it a private occasion, a company party or a charity gala; behind every event is their distinctive inspiration.

ShowConnection guarantees services tailored to your needs. They organize unique events for individuals and businesses.

Showconnection found MIK Group on Google when they searched for an SEO-Agency They were looking for a solution near Rümlach (Zurich). When the company first contacted us, they were very frustrated with their search engine rankings. Understandably, they were initially very skeptical and reserved. They had specific questions and goals they wanted to achieve.

The ultimate goal was to outshine the competition through higher search engine rankings. We arranged a meeting, and today MIK Group has been a ShowConnection partner for web design for four years. SEO.

The challenge

The challenge from an SEO perspective when we started our work was the lack of a clear strategy regarding keywords and a Website, whose structure made it difficult for search engines to crawl them for content.

The lack of a keyword strategy ultimately meant that even those elements that were well-configured and could have led to improvements (e.g., page titles, meta descriptions, and internal links of blog posts) were anything but effective.

To find a solution to both problems, our team conducted in-depth keyword research and also explored advanced technical possibilities.

The solution

Step 1. Website Redesign & Development

The strategy applied to ShowConnection was a “thematic” optimization of their website and the implementation of “search engine friendly” elements in the website, as well as increasing link popularity.

MIK Group has proposed a revised navigation system that would make it easier for search engines to index the site and provide visitors with more intuitive access to all information and Services would enable.

Step 2. Optimizing the page for search engines

The process began with deciding which keywords The best way to work was achieved using SEO ranking tools.

This initial list of search terms was then entered into tools that provided a number of related terms. This long list was then reduced to high-quality, independent keywords that do not have too high a level of competition and can still achieve a significant amount of organic traffic.

Of course, these search terms would also be used by the visitors we wanted to reach together.

Now that a separate list of search terms had been completed, the next step was to define where and how these should be placed on the website. This was done by carefully examining the existing website structure, page names and titles, and the placement of these pages.

To delve deeper into the inner workings of the site, we also optimized on-page elements of the website for SEO, for example:

• Meta Description Tags
• Image Alt Tags
• URL Page Title
• Headings

In addition to organic SEO work, we have a Google Ads A campaign has been launched for its main markets, supported by marketing plans and strategic advice on social media.

Step 3. Content Marketing – Building Links:

We identified the keywords and assigned them to specific pages on the website. If these pages didn't have the desired keyword density, MIK Group rewritten the text. We still provide ShowConnection with monthly blog posts to keep the website fresh with new content.

Blog: http://www.showconnection.ch/event-catering-trends-2016/

Our backlink building strategies include topic-based, high-quality SEO links that Google considers valuable. We conducted extensive research to provide ShowConnection with precisely these kinds of links from a wide range of sources.

Whether it was about promoting content or converting brand mentions into editorial links, our Experts We have a precise and balanced approach when it comes to building quality backlinks for our clients.

The world of organic search is fast-paced, and strong links are the anchor that keeps a website in the top results for its search terms. That's why we use a variety of different tactics to build unique and diverse links for our clients' homepages and individual pages.

Step 4. Social Media Strategy:

Our social media advertising services are the fastest way to achieve results on social networks. We have connected ShowConnection and its services with thousands of people.

Our agency uses the latest technologies, innovative strategies and tools that generate many clicks and conversions at low cost.

We helped ShowConnection build trust and strong relationships with potential customers. The benefits of our social media management services include increased brand awareness, website traffic, and lead generation. Additional advantages include improved Google rankings, blog promotions, effective reputation management, and enhanced customer service.

We did the following four things to help them grow on social media:

1. Daily administration and contributions
2. Creation of individual content
3. Interactive user participation
4. Growth in popularity and fan base

We have accounts on platforms like Facebook, Twitter, PinterestLinkedin Xing and Instagram were created to meet the brand's social media goals. Each platform is used individually to communicate with potential customers in different ways.

Step 5. Video Marketing

Since our task was to increase ShowConnection's visibility, we also created videos to reach potential customers. We wrote the script and storyboard and filmed and produced a series of high-definition videos. Online videos were another effective way for ShowConnection to expand its audience and interact with them. Here's an example:

Step 6. Email Marketing

MIK Group has created a 6-point plan for email marketing, which should help ShowConnection develop a healthy email marketing strategy.

1. Deleting invalid contacts
2. Contacting inactive contacts
3. List of segments
4. New development of email templates
5. Optimized for mobile devices and tablets
6. Campaign and schedule review

From a point where ShowConnection frequently ended up on spam lists, we managed to increase the open rate by 80%. Email traffic increased by 100%.

Step 7.  Pay Per Click campaigns

To achieve their goals, ShowConnection also commissioned us to manage their PPC campaigns in order to improve them, while at the same time an aggressive SEO campaign was to ensure more organic traffic.

They also wanted better insight into the performance of specific search terms through data analysis. Ultimately, their goal was to dominate the search engine landscape and rankings in Switzerland.

These campaigns had two parallel phases. Our team immediately began improving the PPC campaigns. At the same time, we had to take quick and effective steps to increase organic traffic to the website.

Applied optimization strategies

• Keyword competence analysis and optimization
• Linguistic analysis of search terms and phrases according to Swiss conditions
• Complete organic optimization of the website code
• Implementation of attributes for website accessibility
• Ensuring compatibility and easy navigation across all browsers
• Aggressive link-building campaign
• Detailed specifications for monthly performance reporting

Applied administrative strategies

• Testing of advertisements
• Complete verification
• 24/7 search term: offer monitoring to control expenses
• Prioritizing the best times of day to dominate search results
• Using web analytics to measure performance
• Landing page analysis
• Continuous improvement of search terms and phrases

Step 8. Installing a live chat module

Maintaining high customer satisfaction is paramount, which is why we opted for a new and currently very popular communication approach: live chat. We felt it was necessary to equip ShowConnection with another such interaction option.

The ability to respond to inquiries quickly and easily is a key factor in providing exceptional customer service. ShowConnection ensures that even the last potential customer reaches them by integrating desktop live chat into their website.

Success and results

ShowConnection's website is now easy to navigate and user-friendly on all devices, with all browsers and screen resolutions. The company is now very easy to find online. The content is more appealing to customers and better suited to their needs.

After the content was optimized and implemented, the website experienced a rapid increase in organic search results. Currently, 11 keywords rank in the top 3 search results on Google. As the number of qualified visitors has increased, so too has the number of leads generated from them. ShowConnection now has a significantly higher volume of visitors to its website.

These results were very satisfactory for the client, so they continue to work with us. Recently, we created two brand-new websites for them to reach even more customers.

http://www.eventfirma.ch

http://www.dinnerkrimi-schweiz.ch

Client Feedback

Ronnie Sholom

I've been working as an event planner and organizer for over 30 years, and I can honestly say that Valon and his team are the first SEO agency I've encountered that truly understands what I'm doing. They understand my business, they understand my competition, and they have innovative ideas that help my company grow. Working with them feels like a genuine collaboration; I'm not just another client. They deliver strong results and are never too busy to talk to me. I've seen my business grow steadily since I started working with MIK Group.

The team came to us with a proactive internet marketing strategy, which included a redesign of the website, Search Engine optimization and included a social media strategy. Since we started working with them, we've seen our website climb significantly in search results and now hold FIRST PLACE for "event company" and top results for other highly competitive search terms in our region. If you want to take your business to the next level online, I highly recommend the MIK Group. We've now been working with them for three years and I look forward to a long-term partnership. Partnership.