Nov. 09, 2015
9 min reading time
9 min reading time
Park Easy is a newly founded company from Zurich offering parking services near Zurich Airport. Park Easy provides its customers with a parking space for the duration of their trip. You can book your parking space online at www.park-easy.ch, and from the pick-up point, you'll be taken directly to the terminal in just 3 minutes by shuttle bus.
For bookings of 10 days or more, you can also arrange for your vehicle to be repaired or cleaned. This ensures you can pick up your vehicle in top condition upon your return. This business concept is completely new to Switzerland. Therefore, Park Easy knew that partnering with a strong agency was essential to ensure the business's growth. So they approached MIC Group.
The challenge
Park Easy needed a redesigned Website to raise awareness of their business idea and accelerate their return on investment. Beyond giving the website a fresh, high-quality look, it was essential to optimize it for search engines. Our SEO expertise was intended to drive online engagement and generate bookings and revenue.
The biggest challenge of this project was to optimize the interplay of the different strategies. To increase visitor numbers and bookings, Park Easy needed more publicity, as, being a new company, there were few channels available to drive customers.
In order for Park Easy to appear on the radar, we had to create a successful website and a successful SEO Create a campaign that should optimize the website in relation to the most important search terms.
We held lengthy meetings with the Park Easy team to better understand their community and business model.
MIK Group wants to learn as much as possible about the business and customers of its business partners, with the aim of combining design work and other services to create a completely new user experience.
Park Easy's honest and straightforward approach to business management should be reflected as its core philosophy on the website. Service categories and contact information had to be clearly identified and easily accessible. The new website needed to be able to showcase a wide range of services while also conveying how these services would be delivered.
Our designer began by developing style palettes that would define the clear visual indicators for the look and feel of the website. This resulted in a professional tone designed to appeal to the target audience. The site structure was developed with the goal of always providing users with the best possible information.
The booking system is perfectly integrated with the rest of the website, presenting the most important information about the trip, parking availability, and booking forms in a unique “flow”, allowing customers to master all steps in a pleasant way.
MIK Group has created a website with a complete database system, which allows:
• To make bookings and
• To efficiently manage internal processes and systems
Park Easy underwent a complete design and branding process, and MIK Group created the corresponding, streamlined website. From the custom-designed icons to graphics illustrating the services offered, everything was perfectly coordinated. Services Inform: the result is an intuitive, guided experience for users discovering Park Easy.
Our team conducted in-depth search term research and examined the latest technical possibilities during the collaboration, which opened up new solutions and allowed for a novel, innovative optimization of the website.
Once the list of search terms to be used was finalized, it was necessary to determine how and where these should be implemented on the website. We delved deep into the website's structure and also worked on the following elements, among others:
Illustration data analysis graph
For an online company like ours, using social media channels to strengthen brand awareness and its presence in the industry is a natural step. As a first, logical step, our social media team has therefore begun to be active on various networks, such as Facebook, Twitter, and Google+. YouTube, PinterestTumblr, LinkedIn, Xing and other well-known names.
Our tools helped manage and measure social media activity and interactions across all channels to increase redirects from these networks. Our team worked directly on these social media websites, posting content, writing blogs, and communicating with the target audience. This built trust with a "social stamp."
The team knew that the content of the Park-Easy website had to establish it as a market leader for its services. This meant not only highlighting products effectively and making them easily discoverable for the audience, but also offering genuine added value through the content itself.
With these goals in mind, our team
We provide a wealth of articles and keep the brand active on social media. Creating a blog with regular updates, combined with fresh website content, has a positive effect on search engine ranking.
The blog engages customers and encourages them to share the feelings and memories they associate with the brand: be it the memory of their first car or the long-distance relationship that made the parking space necessary in the first place.
http://www.park-easy.ch/parkieren-am-flughafen-zurich/
Increase page activity
Our goal was to increase bookings by reaching previously untapped customers. At the same time, maintaining a core focus on engaging with existing customers was, of course, essential. Through strategic content marketing and blogging, we began to drive customer engagement. Understanding how potential customers interact with the brand during the acquisition process was of paramount importance.
Depending on the business model, acquiring a customer typically requires several steps. Our content marketing supports clients in this process. It appeals to emotions, is always enjoyable, and runs smoothly.
Backlinks (links from other websites to a page) are a crucial step in generating more traffic (visits) to a page. There's a simple reason for this: it makes Google happy. Google considers the number and quality of backlinks as one of the most important factors in determining the best search results.
The more backlinks we were able to implement, the more direct traffic (visitors who click on the link to the website) could be generated for Park Easy.
As a new company, Park Easy wanted to expand its business and target a specific group of potential customers. So we developed a strategic SEO campaign, which resulted in higher-quality organic search traffic, better results from the PPC campaign, and a comprehensive online marketing campaign.
Once this strategy was defined, the next step was to ensure that the PPC account was created and structured according to best practices.
We developed and implemented a suitable PPC strategy by:
Creating the PPC account was just the beginning of the real work: ongoing testing and optimization are necessary if you want to achieve the best results.
The result: After just four months, Park Easy saw impressive increases in website traffic. This led to more completed transactions and higher revenue.
The campaign is now running with a conversion rate of approximately 12% and a CTR (click-through rate) of 7.3%, which not only means continued success for the client: they also reported to us that the bookings and inquiries received show an excellent return on investment.
Business has increased massively with the implementation of the Ads Pay-Per-Click campaign, and we will also begin remarketing in the coming months.
In addition to a heuristic analysis, we also Google Ads Used to evaluate the current page, data on user click behavior (click data, scrolling behavior, focus map, etc.) were collected, and a systematic, structured approach was chosen to increase the conversion rate and website performance.
We wanted to make the best possible use of the existing traffic. Therefore, we focused on the following elements.
Our strategy of continuously implementing on-page SEO and creating high-quality content has been a complete success. SEO agency in Zurich Park Easy has helped to reach more visitors to their website, optimize their content strategy, and improve the effectiveness of their sales and marketing campaigns.
Park Easy was able to gain influence with a completely new audience, but at the same time also retain existing customers by providing new and valuable information, which has led to great brand loyalty.
With the launch of the new website, 260 parking spaces were offered, up from just 30. Starting next month, more than 500 spaces will be available. Inspired by this business growth, we are working on a new reservation system, as Park Easy will now offer both indoor and outdoor parking spaces (at an even more affordable price).
“We are absolutely thrilled with the results we are achieving with the website and the online marketing campaigns. We are truly glad that we accepted MIK Group’s recommendations and services. The results speak for themselves, and we now have the opportunity to work on other areas of the business.”
© 2012-2025, MIK Group GmbH | General Terms and Conditions | Imprint | Privacy policy
