In Thurgau, Google often determines the first point of contact. From businesses in Frauenfeld to companies in Arbon – those who appear on page 1 here get noticed. Our SEO agency ensures that your website builds trust, generates conversions, and appears exactly where your customers are searching.
Search engine market share
Google dominates the search engine market compared to its competitors.
In Thurgau, user search behavior has clearly shifted towards local and mobile searches. Those who understand this dynamic can quickly gain reach.
the consumers
Pay attention to authentic Google reviews – especially for service providers with direct customer contact.the search queries
This is done via smartphone, often from the train, the car or directly on site.the websites
Pages that take longer than three seconds to load immediately lose visibility – loading time is a ranking factor.the requests
include location details such as "Berlingen" or "near Kreuzlingen" – SEO must respond to micro-regions.This data underlines that successful companies in Thurgau know exactly where their target groups are looking – and how to appear there.
At the end of 2018, approximately 138,000 people were employed in the canton of Thurgau, representing a total employment volume of 107,550 full-time equivalents. Between 2005 and 2018, employment increased by around 16,000 people. In 2018 alone, the canton recorded an increase of 1,2 percent to approximately 1,600 employees.
Micro-enterprises are a particularly prominent feature of the region's economy. Of the approximately 18,150 privately owned, market-oriented companies headquartered in Thurgau, 90 percent are micro-enterprises with fewer than 10 employees.
The many small businesses make the region a popular location. Over 90 percent of local residents use Google as their search engine. Having a website is no longer a luxury; in fact, it has proven to be essential for survival.
In the canton of Glarus, people search most often for local businesses and service providers when they need something. Whether they want to visit a restaurant or need to see a doctor, Google has answers to all their questions. However, you can't assume that everyone searches the same way everywhere. There are significant differences in search behavior depending on location, and SEO makes these differences visible to you.
Glarus is an important economic center in Eastern Switzerland and has a population of 40,403 (as of 2019).
Want to know what people are googling online when they think of Thurgau? Here are the top 100 keywords for Thurgau.
| keyword | Monthly search queries | competitor | CPC |
|---|---|---|---|
| thurgau | 9900 | Low | 3.18 |
| weinfelden | 9900 | Low | 0.59 |
| vaccination center Weinfelden | 6600 | Low | - |
| canton of Thurgau | 4400 | Low | 3.18 |
| School holidays Thurgau 2021 | 3600 | Low | - |
| vaccination center Frauenfeld | 2400 | Low | - |
| corona test Thurgau | 1900 | Low | - |
| Weinfelden vaccination center | 1600 | Low | - |
| kradolf | 1300 | Low | - |
| gis thurgau | 1300 | Low | 2.45 |
| tax office Frauenfeld | 1000 | Low | 2.5 |
| civil registry office Amriswil | 1000 | Low | - |
| vaccination center Thurgau | 1000 | Low | - |
| unemployment insurance fund Thurgau | 880 | Low | 0.55 |
| school holidays Thurgau | 880 | Low | - |
| positions Thurgau | 880 | Medium | 0.85 |
| debt enforcement office Kreuzlingen | 880 | Low | 1.22 |
| Thurgau Health Department | 880 | Low | - |
| tax return Thurgau | 880 | Low | 2.75 |
| civil registry office Frauenfeld | 880 | Low | - |
| positions in the canton of Thurgau | 720 | Low | 0.51 |
| tax administration tg | 720 | Low | - |
| Schlatt tg | 720 | Low | - |
| escape room Frauenfeld | 720 | Low | 0.92 |
| unemployment office Frauenfeld | 590 | Low | - |
| Migration office Frauenfeld | 590 | Low | - |
| inhabitants of Thurgau | 590 | Low | - |
| autoindex tg | 590 | Low | - |
| bag thurgau | 590 | Low | 15.12 |
| job openings in Thurgau | 590 | High | 0.85 |
| taxes Thurgau | 590 | Low | 3.36 |
| rav thurgau | 590 | Low | 0.39 |
| Frauenfeld Castle | 590 | Low | - |
| Mask mandate in Thurgau | 480 | Low | - |
| canton of Thurgau positions | 480 | Low | 0.88 |
| municipality of Berg TG | 480 | Low | 1.73 |
| 8570 Weinfelden | 480 | Low | - |
| wine hike Weinfelden | 480 | Low | 0.71 |
| kt tg | 480 | Low | 2.42 |
| Thurgau withholding tax office | 480 | Low | - |
| kesb frauenfeld | 390 | Low | - |
| passport office Weinfelden | 390 | Low | - |
| veterinary office Thurgau | 390 | Low | - |
| municipality of Affeltrangen | 390 | Low | - |
| Curriculum 21 Thurgau | 390 | Low | - |
| Thurgau agricultural office | 390 | Low | - |
| kesb weinfelden | 390 | Low | - |
| passport office Frauenfeld | 390 | Low | - |
| School holidays Thurgau 2020 | 320 | Low | - |
| Frauenfeld canton | 320 | Low | - |
| inhabitants of the canton of Thurgau | 320 | Low | - |
| School holidays 2021 Thurgau | 320 | Low | - |
| tax office Thurgau | 320 | Low | - |
| monument preservation Thurgau | 320 | Low | - |
| Kradolf Schönenberg | 320 | Low | - |
| civil registry office Thurgau | 320 | Low | - |
| scholarships Thurgau | 320 | Low | 0.87 |
| Lake Night Festival Kreuzlingen 2021 | 320 | Low | - |
| Thurgau inhabitants | 260 | Low | - |
| canton TG | 260 | Low | - |
| Office for the Environment Thurgau | 260 | Low | - |
| hunting Thurgau | 260 | Low | - |
| social welfare office Frauenfeld | 260 | Low | - |
| road traffic office Thurgau Frauenfeld | 260 | Low | - |
| debt enforcement office Thurgau | 260 | Low | 0.95 |
| Thurgau Castle | 260 | Low | 0.18 |
| antigen rapid test Thurgau | 260 | Low | 1.02 |
| retirement homes Thurgau | 260 | Low | 1.19 |
| job offer Thurgau | 260 | High | 0.86 |
| bankruptcy office Frauenfeld | 210 | Low | - |
| Frauenfeld residents | 210 | Low | - |
| debt enforcement extract Thurgau | 210 | Medium | 1.38 |
| municipality of Schlatt TG | 210 | Low | - |
| car number tg | 210 | Low | - |
| Classroom assistant Thurgau | 210 | Low | 0.68 |
| autoindex thurgau | 210 | Low | - |
| immoscout thurgau | 210 | Low | 0.31 |
| skidding course Thurgau | 210 | Low | 0.45 |
| kesb thurgau | 210 | Low | 2.15 |
| zefix thurgau | 210 | Low | - |
| rapid test Thurgau | 210 | Low | 0.61 |
| Coronavirus cases in Thurgau | 210 | Low | - |
| apprenticeship in Thurgau | 210 | Medium | 0.51 |
| antigen test Thurgau | 210 | Low | 1.52 |
| Thurgau | 170 | Low | - |
| Civil registry office Kreuzlingen | 170 | Low | - |
| awa thurgau | 170 | Low | - |
| Office for Vocational Training Thurgau | 170 | Low | - |
| Job openings in the canton of Thurgau | 170 | Medium | 0.49 |
| Public Prosecutor's Office Thurgau | 170 | Low | - |
| population of Thurgau | 170 | Low | - |
| residents of Frauenfeld | 170 | Low | - |
| debt enforcement register extract Thurgau | 170 | Medium | 1.39 |
| Thurgau cantonal council | 170 | Low | - |
| Wängi Thurgau | 170 | Low | - |
| Office for Information Technology Thurgau | 170 | Low | - |
| bridge offer Thurgau | 170 | Low | 2.21 |
| Thurgau Apple Queen | 170 | Low | - |
| Frauenfeld Old Town | 170 | Low | - |
| municipality of Thurgau | 170 | Low | - |
What are the biggest concerns for people in Thurgau right now? Find out in the latest Google Trends.
Every click is a decision. People in Thurgau who search on Google aren't doing it out of boredom. They're driven by real needs – we ensure your website provides the answer.
Our SEO analysis reveals precisely where your opportunities lie – from the Untersee to the shores of Lake Constance. With these insights, we strategically expand your visibility.
The SEO strategy isn't just optimized for keywords, but for user intent. And with Local SEO, we digitally establish your business where you already have a strong physical presence.
We'll start with a technical review: Are there any indexing errors? How is your mobile optimization? Is your site fast enough?
Then comes the content work. We write texts that are tailored to real search terms in Thurgau – not generic, but locally relevant, structured and with high click-through rates.
People in Thurgau think differently than in Zurich or Lausanne – you can see it in their dialect, their purchasing habits, and their search queries. We are familiar with these nuances.
Not every agency takes into account that search behavior in Münsterlingen differs from that in Steckborn. Many rely on templates – and forget the regional realities.
But we analyze data from the region, talk to local businesses, and understand the mentality. This is how we create SEO that not only Google understands, but also your customers.
Our strategy is based on the interplay of proven SEO pillars. The Google House combines technology, content, and structure in a clear system.
First, we stabilize the technical foundation: fast loading times, clean code structure, mobile-friendliness – this has to be solid before Google can build trust.
Then we create high-quality content with local relevance. No empty phrases, but content that responds to search intent from Thurgau.
Finally, we maintain structured data: FAQs, opening hours, schema markup. This helps Google to correctly categorize your content – and makes you more visible in local search results.
This is how trust is built – digitally, measurably and sustainably.
We were originally founded in 2012 as a full-service agency.
However, in the meantime we have focused solely on Specializing in SEO and SEA.
So we are already working today over 25 Google certified employees and supervise in More than 80 loyal customers per month.
We also offer the best price-performance ratio in Switzerland and combine the best know-how with a top-class team in the field of SEO.
That is the MIK Group – we simply do more.
Our certification proves that we have the necessary knowledge.
Therefore, all our employees complete the certification exams offered by Google in the field of Google Analytics and Google Ads.
Your Google optimization is just a virtual coffee meeting away! Book an appointment with one of our SEO geeks.
1. inquiry to ship
2. evaluation and in-depth analysis
3. Tailor-made solution
6. More customers, Brand Awareness and visibility
5. monthly optimization
4. Kick-Off Meeting / Roadmap
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Ranking changes can already be observed after the first 3–5 weeks. Noticeable improvements usually follow within the first 3 months – depending on the competition.
Prices depend on the objective, industry, and complexity. A small business in Romanshorn has different requirements than a clinic in Frauenfeld – we calculate our prices fairly and transparently.
Local visibility ensures sustained customer acquisition without an advertising budget. It also strengthens trust in your brand – especially in repeat searches.
Slow websites lead to users abandoning them – especially mobile users in Thurgau who expect fast internet. Speed also affects Google ranking.
A well-maintained listing with genuine reviews, up-to-date opening hours, and local information is essential. We help you strategically strengthen your Google Maps presence.
