In Solothurn, digital visibility determines who gets noticed—and who doesn't. Those who rank highly in Google search results gain trust, increase their reach, and generate predictable customer inquiries. With a well-thought-out SEO strategy, we make businesses in Solothurn visible, relevant, and measurably successful.
Search engine market share
Google dominates the search engine market compared to its competitors.
Whether in the suburbs, Brühl, or Allmend – in Solothurn, most purchasing decisions begin with a Google search. Those who are visible there gain customers at precisely the right moment. These figures clearly demonstrate the impact of local SEO measures.
Mobile traffic – The majority of searches are conducted via smartphone.
Mobile search queries are often the starting point for direct purchase decisions.Relevance of ratings – users are heavily influenced by customer opinions.
Positive reviews influence click-through rate and conversion rate.Map interactions – Almost every second search leads to Maps activity.
Local visibility is thus converted into physical contacts.Increased click-through rate (CTR) – Technically sound pages achieve more clicks.
Fast loading times and a clear structure directly contribute to rankings.Targeted SEO strategies transform these behavioral patterns into reach, leads, and real orders.
According to current statistics, the canton of Solothurn has 18,207 companies, of which more than 18,000 are small and medium-sized enterprises (SMEs). They make up the vast majority of all companies in the canton and also employ a large number of people.
Most of these companies (over 80%) have fewer than 10 employees. Large companies, at the same time, make up no more than 1% of all businesses in Solothurn.
This high number of dynamically developing companies makes Solothurn more attractive than ever from an economic perspective. Most of the companies located here use Google for their search queries and find their customers thanks to this search engine.
The residents of Solothurn are looking for products and services in their vicinity, especially when it comes to everyday necessities.
However obvious it may seem, search behavior differs considerably depending on where and what is being searched for. This is precisely what makes SEO so important.
The canton of Solothurn is located in the Swiss Plateau and enjoys a very favorable economic climate. Currently, 273,194 people live in the canton of Solothurn (as of 2019).
Are you looking for information on what people in Solothurn are searching for most? Here are the top 100 Google keywords for Solothurn.
| keyword | Monthly search queries | competitor | CPC |
|---|---|---|---|
| solothurn | 27100 | Low | 0.81 |
| canton of Solothurn | 12100 | Low | - |
| Official Gazette Solothurn | 5400 | Low | - |
| Verena Gorge Solothurn | 4400 | Low | 0.25 |
| tax office Solothurn | 2900 | Low | 3.37 |
| Solothurn school holidays 2021 | 2900 | Low | - |
| vaccination center Solothurn | 2900 | Low | - |
| vaccination centers Solothurn | 2900 | Low | - |
| az solothurn | 2400 | Low | 0.88 |
| h4 hotel solothurn | 2400 | Medium | 14.3 |
| rav solothurn | 2400 | Low | 0.38 |
| Solothurn migration office | 1900 | Low | - |
| debt enforcement office Solothurn | 1900 | Low | 1.14 |
| Migros Solothurn | 1900 | Low | 1.31 |
| stellen kanton solothurn | 1600 | Low | 0.52 |
| hotel solothurn | 1600 | Low | 2.14 |
| road traffic office Solothurn | 1600 | Low | 1.24 |
| bag solothurn | 1600 | Low | 0.35 |
| tax calculator Solothurn | 1600 | Low | 2.49 |
| Solothurn Central Library | 1600 | Low | - |
| test center Solothurn | 1600 | Low | 1.85 |
| pharmacies Solothurn | 1600 | Low | 0.6 |
| test centers Solothurn | 1600 | Low | 1.85 |
| city of Solothurn | 1300 | Low | 0.78 |
| Solothurn cantonal council elections 2021 | 1300 | Low | - |
| tax return Solothurn | 1300 | Low | 2.01 |
| akso solothurn | 1300 | Low | 0.98 |
| Solothurn cantonal police | 1300 | Low | - |
| unemployment insurance office Solothurn | 1300 | Low | - |
| Solothurn Art Museum | 1300 | Low | 2.02 |
| Kaschuso Solothurn | 1300 | Low | - |
| Lidl Solothurn | 1300 | Low | 0.16 |
| Natural History Museum Solothurn | 1300 | Low | 2.01 |
| civil registry office Solothurn | 1300 | Low | - |
| Solothurn sights | 1300 | Low | 0.5 |
| psychiatry Solothurn | 1300 | Low | 0.68 |
| vaccine Solothurn | 1300 | Low | - |
| commercial register Solothurn | 1000 | Low | 3.74 |
| geoportal solothurn | 1000 | Low | - |
| Official Gazette of the Canton of Solothurn | 1000 | Low | - |
| land registry office Solothurn | 1000 | Low | 0.96 |
| Solothurn canton | 880 | Low | - |
| ahv solothurn | 880 | Low | 1.86 |
| canton of Solothurn | 880 | Low | 5.58 |
| ID card center Solothurn | 880 | Low | - |
| tutti solothurn | 880 | Low | 1.07 |
| kt solothurn | 880 | Low | - |
| Weissenstein Solothurn | 880 | Low | 2.81 |
| Solothurn cantonal council | 880 | Low | - |
| temporary office Solothurn | 880 | Medium | 1.01 |
| temporary office Solothurn | 880 | Medium | 1.01 |
| Solothurn election | 880 | Low | - |
| school holidays Solothurn | 720 | Low | - |
| Solothurn public unemployment insurance fund | 720 | Low | - |
| withholding tax Solothurn | 720 | Low | 2.31 |
| sgv solothurn | 720 | Low | - |
| government council of Solothurn | 720 | Low | - |
| art supermarket Solothurn | 720 | Low | 1.05 |
| Pallas Clinic Solothurn | 720 | Low | 7.98 |
| Solothurn Health Department | 720 | Low | - |
| Solothurn Museum | 720 | Low | 2.24 |
| Solothurn coat of arms | 720 | Low | - |
| Solothurn city | 590 | Low | - |
| tax administration Solothurn | 590 | Low | 4.22 |
| building insurance Solothurn | 590 | Low | 4.9 |
| h4 Solothurn | 590 | Low | 2.97 |
| ypsomed solothurn | 590 | Low | 0.72 |
| Gibs Solothurn | 590 | Low | - |
| biz solothurn | 590 | Low | 1.95 |
| red tower Solothurn | 590 | Low | 1.1 |
| tax office of the canton of Solothurn | 590 | Low | 3.81 |
| job openings in the canton of Solothurn | 590 | Medium | 0.53 |
| Engel Solothurn | 590 | Low | 2.12 |
| Solothurn youth hostel | 590 | Low | 0.94 |
| open positions in Solothurn | 590 | Low | 2.14 |
| contact tracing Solothurn | 590 | Low | 0.99 |
| Solothurn municipal office | 590 | Low | - |
| rapid test Solothurn | 590 | Low | 1.16 |
| Solothurn Old Town | 590 | Low | - |
| Solothurn autumn holidays 2021 | 590 | Low | 1.85 |
| soleur | 480 | Low | 0.94 |
| positions Solothurn | 480 | Medium | 2.24 |
| awa solothurn | 480 | Low | - |
| bankruptcy office Solothurn | 480 | Low | - |
| motor vehicle control Solothurn | 480 | Low | - |
| teaching positions in Solothurn | 480 | Low | 1.1 |
| Summer holidays 2021 Solothurn | 480 | Low | - |
| Solothurn holiday pass | 480 | Low | - |
| municipality of Solothurn | 480 | Low | - |
| Hotel Baseltor Solothurn | 480 | Low | 0.68 |
| Sights in Solothurn | 480 | Low | - |
| vitaminstation solothurn | 480 | Low | - |
| webgis solothurn | 480 | Low | 2.06 |
| Solothurn city police | 480 | Low | - |
| passport office Solothurn | 480 | Low | - |
| stz solothurn | 480 | Low | 1.17 |
| vaccination appointment Solothurn | 480 | Low | - |
| vaccination appointments Solothurn | 480 | Low | - |
| Verena Gorge Solothurn parking | 480 | Low | 0.85 |
| antigen test Solothurn | 480 | Low | 1.84 |
What's on the minds of Solothurn residents right now? All current Google Trends can be found here:
When people search for something, they primarily end up on Google – it's become the norm in recent years. These days, people Google everything to quickly find information that interests them. The same is true in Solothurn. Restaurants, cleaning companies, and other service providers are constantly being researched and compared online.
For some time now, simply having a website is no longer enough to have an online presence and be successful in business. Without the right keywords, you'll hardly be found online.
Whatever you offer, make sure your business is listed on Google for the relevant keyword. This will allow you to achieve a better position in the search results.
Successful SEO in Solothurn relies on technical precision, high-quality content, and optimized loading times. We strengthen on-page signals, increase click-through rates, and ensure your website sends clear and consistent signals to Google.
The result: stable rankings, more visitors, and long-term trust.
Solothurn's districts—from the suburbs to Brühl and Allmend—each have their own unique characteristics, search terms, and target groups. Understanding these local nuances leads to better results.
Non-local agencies often overlook cultural nuances, regional vocabulary, and specific user behavior. As a result, many measures are ineffective.
With our local market knowledge, we develop strategies that truly fit your target audience.
Technical SEO lays the foundation: fast loading times, clean structure and optimal indexing.
High-quality content precisely addresses search intent and strengthens the trust of your customers.
Structured data and local signals make your website relevant and easily understandable for both Google and users.
This creates a stable digital foundation that secures your position in local search results in the long term.
Founded in 2012, our company has come a long way from a full-service agency to a specialized SEO & SEA agency.
Our team has 25 experienced experts in the SEO field, who specialize in different aspects of it.
Every month, they generate over Served 80 satisfied customers.
We offer a unbeatable price-performance ratio and help you make your search engine optimization as easy as possible.
The MIK Group – we simply do more.
Your Google optimization is just a virtual coffee meeting away! Book an appointment with one of our SEO geeks.
1. inquiry to ship
2. evaluation and in-depth analysis
3. Tailor-made solution
6. More customers, Brand Awareness and visibility
5. monthly optimization
4. Kick-Off Meeting / Roadmap
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Typically, initial changes become visible after a few weeks. However, a longer-term strategy is needed for stable top positions.
Costs depend on objectives and competition. We create transparent quotes for companies of different sizes.
Fast pages rank better, improve the user experience, and increase the conversion rate.
Small and medium-sized enterprises in particular benefit from local visibility and predictable leads.
Focus on local experience, clear strategies and demonstrable results — that's the basis for long-term success.