Lausanne is young, creative, and international – and this is precisely where we, as an SEO agency, excel. We help companies gain online visibility in Western Switzerland and acquire customers via Google. With precise analysis, state-of-the-art technology, and a deep understanding of the local market, we transform your website into a growth driver – visible, measurable, and sustainable.
In a city with a growing start-up scene and international audience, professional search engine optimization is the key to long-term success.
Search engine market share
Google dominates the search engine market compared to its competitors.
From law firms to innovative start-ups – SEO helps Lausanne companies grow digitally.
Lausanne is among the most digitally active cities in western Switzerland. These figures show how strongly local online search influences success:
All Google searches in Lausanne are local.
Almost every second search query concerns companies, shops or services in the vicinity.Local search queries lead to a visit or contact.
Those who search online usually act within 24 hours.The local search queries end with a purchase or a booking.
Lausanne users make decisions quickly and based on data.Customers in Lausanne research online before making a decision.
Websites, reviews, and location information directly influence the purchasing process.These figures show that those who are visible online in Lausanne gain reach, trust and customer loyalty.
At the end of 2019, over 10,000 companies were counted in Lausanne, with 129 new firms added during the year. The majority of these (over 97 percent) are so-called SMEs, small and medium-sized enterprises, employing up to 249 people.
They constitute the majority in the city of Lausanne, while large companies make up only a small fraction. A variety of industries and many branches of the service sector are broadly represented (Source: Canton of Vaud).
The presence of so many companies makes Lausanne particularly attractive and creates a very positive economic climate here on the shores of Lake Geneva. Google is also playing an increasingly important role in this.
As is the case everywhere in the world, residents of Lausanne typically search for products or services close to home. However, user search behavior varies significantly from place to place. Therefore, a thorough understanding of SEO is crucial for success in today's competitive online landscape.
Lausanne, in the canton of Vaud, has over 140,000 inhabitants, making it one of the largest cities in Switzerland.
Looking for information on search behavior in Lausanne? The top 100 Google keywords for Lausanne are waiting for you here:
| keyword | Monthly search queries | competitor | CPC |
|---|---|---|---|
| Lausanne | 60500 | Low | 1.02 |
| Lausanne Palace | 6600 | Low | 1.19 |
| hotel lausanne | 5400 | Medium | 2.03 |
| Royal Savoy Lausanne | 1900 | Low | 16.96 |
| Mövenpick Lausanne | 1900 | Low | 1.27 |
| ibis lausanne | 1000 | Low | 1.22 |
| Hotel Continental Lausanne | 1000 | Low | 0.89 |
| Lausanne youth hostel | 1000 | Medium | 1.89 |
| hotel des patients lausanne | 720 | Low | 1.29 |
| hotel lausanne | 720 | Medium | 2.03 |
| Lausanne canton | 590 | Low | - |
| hotel du marche lausanne | 590 | Low | 1.11 |
| Hotel Royal Savoy Lausanne | 480 | Low | 16.93 |
| Hotel Aquatis Lausanne | 480 | Low | 1.1 |
| Lausanne Center | 480 | Low | - |
| ibis lausanne centre | 390 | Low | 1.17 |
| hotel du port lausanne | 390 | Low | 1.15 |
| Hotel Elite Lausanne | 390 | Low | 1.4 |
| Hotel Crystal Lausanne | 390 | Low | 1.44 |
| Mövenpick Hotel Lausanne | 320 | Low | 0.99 |
| Lausanne residents | 320 | Low | - |
| Savoy Lausanne | 320 | Low | 16.94 |
| ibis hotel lausanne | 320 | Low | 1.13 |
| Novotel Lausanne | 260 | Low | 1.41 |
| Hotel Lausanne by Fassbind | 260 | Low | 1.35 |
| Tripadvisor Lausanne | 260 | Low | 0.82 |
| Hotel Lausanne by the lake | 260 | Medium | 2.65 |
| Lausanne youth hostel | 260 | Medium | 1.56 |
| Lausanne, Switzerland | 210 | Low | - |
| visionapartments lausanne | 210 | Low | 1.47 |
| Hotel Victoria Lausanne | 210 | Low | 1.23 |
| Tulip Inn Lausanne | 210 | Low | 3.04 |
| Swiss Wine Hotel Lausanne | 210 | Medium | 1.15 |
| Hotel Mövenpick Lausanne | 210 | Low | 1.43 |
| bed and breakfast lausanne | 210 | Medium | 1.17 |
| b&b lausanne | 210 | Medium | 1.17 |
| Lutry hotels | 210 | Low | 1.02 |
| youth hostel lausanne | 210 | Medium | 1.51 |
| bed & breakfast lausanne | 210 | Medium | 1.17 |
| bed breakfast lausanne | 210 | Medium | 1.17 |
| Lausanne city | 170 | Low | - |
| ibis budget lausanne | 170 | Low | 1.31 |
| Hotel Regina Lausanne | 170 | Low | 1.02 |
| Best Western Lausanne | 170 | Low | 566.2 |
| Palace Hotel Lausanne | 170 | Low | 1.05 |
| Hotel Fassbind Lausanne | 170 | Low | 1.49 |
| Lausanne hotel by the lake | 170 | Medium | 2.4 |
| Continental Lausanne | 140 | Low | 1.21 |
| resident of Lausanne | 140 | Low | - |
| Lausanne spa | 140 | High | 1.09 |
| wellness hotel Lausanne | 140 | High | 0.86 |
| Lausanne Airbnb | 110 | Medium | 0.92 |
| Hotel Aulac Lausanne | 110 | Low | 1.23 |
| agora hotel lausanne | 110 | Low | 1.11 |
| hotel swiss wine lausanne | 110 | Low | 0.98 |
| boutique hotel lausanne | 110 | Medium | 1.78 |
| Aquatis Lausanne Hotel | 110 | Low | 1.22 |
| hotel ibis lausanne centre | 110 | Low | 0.98 |
| Hotel Tulip Inn Lausanne | 110 | Medium | 2.54 |
| holiday apartments Lausanne | 110 | High | 2.07 |
| smeetz sa lausanne | 90 | Low | 14.98 |
| Fassbind Lausanne | 90 | Low | 1.27 |
| ibis styles lausanne | 90 | Low | 3.93 |
| best hotel lausanne | 90 | Medium | 1.12 |
| city of Lausanne | 70 | Low | - |
| Hotel Beau Rivage Palace Lausanne | 70 | Low | 0.47 |
| Savoy Hotel Lausanne | 70 | Low | 16.96 |
| Hotel Alagare Lausanne | 70 | Low | 0.82 |
| Carlton Boutique Hotel Lausanne | 70 | Low | 1.69 |
| hotel de patients lausanne | 70 | Low | 1.15 |
| Royal Savoy Lausanne Spa | 70 | Low | 16.96 |
| Swisstech Hotel Lausanne | 70 | Low | 2.22 |
| hotel a la gare lausanne | 70 | Low | 1.28 |
| jeunotel lausanne switzerland | 70 | Low | - |
| Hotel Alpha Lausanne | 70 | Low | 0.69 |
| accommodations Lausanne | 70 | High | 2.38 |
| Lausanne accommodations | 70 | High | 2.78 |
| Lausanne booking | 50 | Medium | 8.18 |
| elite hotel lausanne | 50 | Low | 2.72 |
| elite lausanne | 50 | Low | 1.05 |
| aparthotel lausanne | 50 | Medium | 1.48 |
| spa hotel lausanne | 50 | High | 0.94 |
| hotel patients lausanne | 50 | Low | 3.25 |
| hotel in Lausanne by the lake | 50 | Medium | 2.14 |
| Lausanne shopping street | 50 | Low | - |
| overnight stay in Lausanne | 50 | High | 1.56 |
| Lausanne overnight stay | 50 | Medium | 1.59 |
| Discovery Hotel Lausanne | 40 | Low | 1.11 |
| hotel du lac lausanne | 40 | Low | - |
| Hotel City Lausanne | 40 | Low | 0.8 |
| hotel ibis centre lausanne | 40 | Low | 1.89 |
| Lausanne by Fassbind | 40 | Low | 1.89 |
| Lausanne Aquatis Hotel | 40 | Low | 0.83 |
| family hotel Lausanne | 40 | High | 0.84 |
| Royal Hotel Lausanne | 40 | Low | 16.94 |
| Lausanne guesthouse | 40 | Low | 0.84 |
| Hotel by Fassbind Lausanne | 40 | Low | 1.19 |
| mad house lausanne | 40 | Low | - |
| best western plus hotel mirabeau lausanne | 40 | Low | 487.53 |
| Swiss Lausanne | 30 | Low | - |
Want to know what's currently generating a lot of buzz in Lausanne? All the latest Google Trends are available here:
Ob architecture office Whether you're looking for a dentist in Ouchy, a dentist in Pully, or a boutique in the Flon district – in Lausanne, almost every search starts digitally. Those who don't appear here are handing the initial contact to the competition.
Our SEO strategies ensure your business is present exactly where your target audience is actively searching – locally, precisely, and in multiple languages. We optimize for keywords such as «SEO Lausanne» or «référencement local Lausanne» to specifically increase your reach.
Our strategies connect technical SEO with local market experience.
Whether in the city center, in Chailly or in the Sous-Gare district – we make your website visible where potential customers are looking.
Through targeted content, structured data and continuous optimization, we transform clicks into measurable inquiries.
Lausanne is multilingual, innovative and highly networked – and that's exactly what SEO needs, one that understands this diversity.
We analyze your website, define relevant keywords in French and German, and develop strategies that work for the regional market.
Whether you want more inquiries from Ecublens or to increase visibility in the center – we deliver results that make an impact.
Strong rankings don't happen by chance, but through structure.
Our Google House approach combines technology, Content and local signals to a system that continuously strengthens your website.
Visibility in Lausanne means more inquiries, a stronger brand and a sustainable competitive advantage in Western Switzerland.
Our story begins in 2012, when we started as a full-service agency.
From the very beginning, we focused on the continuous improvement of our qualifications and built up expertise in Regarding SEO & SEA.
Now more than 25 certified workers with us and serve approximately 80 customers per month.
Our prices and high quality of services are convincing.
The MIK Group – we simply do more.
Our certifications keep us constantly up-to-date and ensure we know exactly what matters when it comes to Google Ads and Google Analytics.
In doing so, we put our knowledge into practice.
Your Google optimization is just a virtual coffee meeting away! Book an appointment with one of our SEO geeks.
1. inquiry to ship
2. evaluation and in-depth analysis
3. Tailor-made solution
6. More customers, Brand Awareness and visibility
5. monthly optimization
4. Kick-Off Meeting / Roadmap
Excellent service, true experts in online staging and ranking.
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Typically, initial improvements become visible after 3–6 months. The exact timeframe depends on the competition. Domain authority and keyword goals.
Smaller companies start with around CHF 800 per month; larger projects with a multilingual strategy require a higher budget. Ongoing optimization is crucial to maintaining results.
Over 90% of searches for local services begin on Google. Those who aren't present there lose customers to competitors in the region.
Reputable agencies operate transparently, deliver understandable reports, and offer customized strategies. Measurable results are crucial – not empty promises.
A fast website increases user satisfaction and visibility. Google rates Core Web Vitals such as loading time and stability – those who excel here improve their ranking and conversion rate.
