Whether in Brig, Siders, or Visp – in Valais, customer acquisition today revolves around Google. Those who aren't visible there are often overlooked. Our SEO agency ensures that your company not only appears in relevant search results but also delivers a compelling performance: through trust, measurable leads, and lasting conversions.
Search engine market share
Google dominates the search engine market compared to its competitors.
In Valais, searches are increasingly shifting to mobile devices, especially among locals and tourists looking for solutions on the go.
the users:
They rely on Google reviews before choosing a local service.the search queries
This is done via smartphones, especially in Lower Valais among day visitors.the jumps
This happens with loading times exceeding 3 seconds – speed has long been a quality indicator.Google searches
They contain references to city districts, villages or regions, such as "Massage Visp" or "Holiday apartment Raron".These statistics make it clear: Only those who specifically respond to local search patterns will remain visible in the digital competition in the long term.
Valais is one of Switzerland's key economic centers. With 21,000 jobs in industry, this sector is particularly important for the region. A quarter of the canton's added value is generated in the industrial sector alone. Among other things, the second-largest center for life sciences is located here.
The canton is particularly in demand for its hydropower. With its 46 dams, Valais generates over a quarter of Switzerland's energy consumption using hydropower.
The large number of companies, primarily in the industrial sector, makes Valais a sought-after and exciting location. Over 90 percent of people use Google as their search engine. Having an online presence is no longer a luxury; for most companies, it ensures their economic survival.
People in Valais primarily search for doctors, restaurants, cafes, or clothing stores in and around the canton. Search behavior naturally varies somewhat from place to place. Therefore, a crucial aspect of SEO is understanding user behavior thoroughly.
The industrially strong canton of Valais in southern Switzerland is a popular place for many people. 343,955 people live here.
Want to know what users are searching for related to Valais? Here are the top 100 Google keywords associated with Valais.
| keyword | Monthly search queries | competitor | CPC |
|---|---|---|---|
| wallis | 14800 | Low | 0.85 |
| canton of Valais | 3600 | Low | 2 |
| holiday apartments in Valais | 1000 | High | 1.49 |
| wellness hotel Valais | 880 | Medium | 0.8 |
| ski resorts Valais | 880 | Low | 5.11 |
| Valais ski resorts | 590 | Low | 4.13 |
| Münster Wallis | 480 | Low | 0.66 |
| holiday home Valais | 480 | High | 1.6 |
| ernen wallis | 390 | Low | 0.35 |
| insider tips Valais | 390 | Medium | 1 |
| 4000m Valais | 390 | Low | 1.28 |
| place in the canton of Valais | 320 | Low | - |
| Weisshorn Valais | 320 | Low | - |
| Valais canton | 260 | Low | - |
| canton vs | 260 | Low | - |
| Grächen, Valais | 260 | Low | 0.79 |
| St. Nicholas Wallis | 260 | Low | 0.7 |
| Excursion destinations in Valais | 260 | Medium | 0.75 |
| Raron Wallis | 260 | Low | - |
| Albines Valais | 260 | Low | - |
| Brig Wallis | 210 | Low | 1.46 |
| city in the canton of Valais | 210 | Low | - |
| Wallis dam | 210 | Low | - |
| evolene wallis | 210 | Low | 0.71 |
| Wallis flag | 210 | Medium | - |
| Inner Valais | 210 | Low | 1.48 |
| chalets Wallis | 210 | Medium | 1.45 |
| Goms Valais | 170 | Low | 0.45 |
| Excursion destinations in Valais with children | 170 | Medium | 1.47 |
| Montana Wallis | 170 | Low | 0.76 |
| fully wallis | 170 | Low | - |
| Oberwald Valais | 140 | Low | 0.65 |
| Trento Valais | 140 | Low | 0.78 |
| lens wallis | 140 | Low | - |
| lax wallis | 140 | Low | - |
| naters wallis | 140 | Low | - |
| Les Collons Wallis | 140 | Low | 0.74 |
| Stalden Wallis | 140 | Low | - |
| Sion Wallis | 110 | Low | 0.83 |
| St. Leonard Wallis | 110 | Low | - |
| hiking trails in Valais | 110 | Medium | 1.21 |
| St. Luc Wallis | 110 | Low | 0.96 |
| fish in Valais | 110 | Low | 0.95 |
| Varen Wallis | 110 | Low | - |
| youth hostel Valais | 110 | Low | 0.69 |
| children's hotel Valais | 110 | Medium | 0.55 |
| Wallis with children | 110 | Medium | 2.51 |
| embd wallis | 110 | Low | - |
| Steg Wallis | 110 | Low | - |
| pyramids wallis | 110 | Low | - |
| Valais terms | 110 | Low | - |
| Wallis wellness hotel | 110 | High | 0.8 |
| Switzerland Valais | 90 | Low | 2.34 |
| Visp, Valais | 90 | Low | - |
| city in the canton of Valais (6 letters) | 90 | Low | - |
| Moosalp Valais | 90 | Low | - |
| Wallis French | 90 | Low | - |
| Törbel Wallis | 90 | Low | - |
| Torgon Wallis | 90 | Low | 0.44 |
| anzere wallis | 90 | Low | 0.76 |
| Susten Wallis | 90 | Low | - |
| Mase Wallis | 90 | Low | - |
| Saxon Wallis | 90 | Low | - |
| Heremence Wallis | 90 | Low | - |
| Unterbäch Valais | 90 | Low | - |
| mountain railways Valais | 90 | Low | - |
| circular hike in Valais | 90 | Low | 1.19 |
| Aldi Wallis | 90 | Low | - |
| 20 min Wallis | 90 | Low | - |
| municipality of Wallis | 90 | Low | - |
| whitepods wallis | 90 | Low | 0.98 |
| Salvan Wallis | 70 | Low | - |
| Saas Fee Canton | 70 | Low | - |
| Rosswald, Valais | 70 | Low | - |
| city in Valais | 70 | Low | - |
| Ausserberg, Valais | 70 | Low | - |
| St. Maurice, Valais | 70 | Low | - |
| Wallis Zermatt | 70 | Low | 1.48 |
| ayer wallis | 70 | Low | - |
| Bellwald Wallis | 70 | Low | - |
| Erschmatt, Valais | 70 | Low | - |
| Niederwald Wallis | 70 | Low | - |
| Wallis Leukerbad | 70 | Low | 0.7 |
| Mühlenbach, Wallis | 70 | Low | - |
| flag of Valais | 70 | Medium | - |
| mountain hotel Wallis | 70 | High | 0.65 |
| ski resorts in Valais | 70 | Low | 5.23 |
| Wallis city | 50 | Low | - |
| Visp canton | 50 | Low | - |
| customs Valais | 50 | Low | - |
| Sierre Wallis | 50 | Low | - |
| place in the canton of Valais (4 letters) | 50 | Low | - |
| finhaut wallis | 50 | Low | - |
| holiday chalet Valais | 50 | High | 1.49 |
| Wallis Brig | 50 | Low | 1.42 |
| Biel/Baltis | 50 | Low | - |
| Saint Luc Wallis | 50 | Low | - |
| saviese wallis | 50 | Low | - |
| ski tours in Valais | 50 | High | 1.27 |
| Arbaz Wallis | 50 | Low | - |
What are people in Valais currently concerned about? You can see the answers here in the latest Google Trends:
In Valais, people search locally, but they don't click randomly. Those who Google your service are ready to take action. Our task: to make you a visible option.
Our SEO analysis reveals exactly where your website currently stands – and what's missing to improve its search engine ranking.
Together, we develop a sustainable SEO strategy that responds to real searches in Valais. With Local SEO, we specifically incorporate locations, neighborhoods, and dialects – making your digital presence tangible.
The process begins with a technical analysis: server response times, indexing problems, mobile display – everything is checked.
Then we optimize content so that Google loves it – and your target audience understands it. Keyword integration, on-page structure, internal linking: Every click counts.
Valais is not Zurich – this is evident not only in the language but also in online behavior. Anyone doing SEO here needs to know the region.
External agencies from major cities rarely understand how important, for example, the dialect in Upper Valais is, or how strong seasonal fluctuations are in tourism.
We have experience in the region: We know the search terms your customers enter in Naters or Savièse – and we'll take you right there.
Our SEO approach is not a product of chance. The Google House model harmonizes structure, strategy, and visibility – perfect for Valais-based companies.
First, we create a solid technical foundation: mobile usability, fast loading times, clean URLs – that's the basis.
We focus on content that responds to regional search intent: precise, readable, relevant. With a clear focus on usability and structure.
Finally, we implement structured data. We add markups, location data, and FAQs that help Google interpret your offers correctly – locally, specifically, and in a discoverable way.
This methodology is not only effective – it makes your company the first choice on Google.
We founded ourselves in 2012 as a small team, known as a so-called Full service agency.
Over time, we then focused on the area SEO and SEA specialists.
Today we are proud of a team of more than 25 Google certified employees.
Over [number] people rely on our service. 80 loyal customers per month for month.
We offer here the best value for money in Switzerland
That is the MIK Group – we simply do more.
Our certification is proof of our expertise and experience.
Therefore, all our employees take the certification exam for Google Analytics and Google Ads offered by Google.
Your Google optimization is just a virtual coffee meeting away! Book an appointment with one of our SEO geeks.
1. inquiry to ship
2. evaluation and in-depth analysis
3. Tailor-made solution
6. More customers, Brand Awareness and visibility
5. monthly optimization
4. Kick-Off Meeting / Roadmap
Excellent service, true experts in online staging and ranking.
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This depends on the competition and the initial situation. Initial changes are visible after 4–6 weeks, but lasting effects often develop over 3–5 months.
A hotel in Zermatt has different requirements than a hairdresser in Sierre. We offer modular packages that adapt to your business – with a clear pricing structure.
SEO has a long-term impact. While ads stop immediately when the budget runs out, good SEO remains permanently visible – and without ongoing click costs.
Many guests search while on the go – on the mountain, in the car, or at the train station. Those who don't load quickly lose the lead.
A complete profile with genuine reviews, up-to-date photos, and local relevance is crucial. We help you perfect your Maps presence.
