From the Engadine to Chur – businesses in Graubünden need to be visible where their customers are searching: online. Our SEO agency will get you to the top of Google, increase your reach within the canton, and deliver measurable results such as qualified inquiries, greater trust, and lasting customer acquisition.
Search engine market share
Google dominates the search engine market compared to its competitors.
In Graubünden, locals and visitors are increasingly searching locally – via smartphone, on the go, or while on vacation. The data demonstrates how important regional optimization has become.
the users:
Pay attention to Google reviews before using local services.the search
These take place on a mobile basis, often in tourist regions such as Arosa or Lenzerheide.all users:
Users bounce if a website takes more than three seconds to load – loading times affect not only UX but also rankings.the requests
refer to specific villages or districts, such as "Massage in Tamins" or "Architect in Thusis".These figures show that SEO is no longer a nice-to-have in the canton of Graubünden, but central for sustainable visibility – both locally and seasonally.
According to cantonal statistics, there are currently around 30,000 companies in the canton of Graubünden. The number of large companies, employing more than 250 people, is very small and does not exceed 1% of the total number of companies.
The vast majority are the so-called SMEs (small and medium-sized enterprises), with their share being slightly higher than the national average (99,7%).
Most SMEs (over 80%) have no more than 10 employees and are therefore classified as micro-enterprises.
Most companies use Google to be found on the internet. This ensures their long-term viability and enables them to attract new customers.
Locals use Google very frequently, and their searches usually focus on products or services that are located near their homes. Search behavior can vary significantly depending on the location, so there are no universally applicable rules. SEO's primary goal is to understand this behavior.
Graubünden is located in eastern Switzerland and is an important economic and tourist center. Currently, the canton of Graubünden has a population of approximately 200,000.
Want to see what people are searching for in the canton of Graubünden? Then the following top 100 Google keywords might be helpful.
| keyword | Monthly search queries | competitor | CPC |
|---|---|---|---|
| Graubünden | 14800 | Low | 0.65 |
| canton of Graubünden | 6600 | Low | - |
| canton of Graubünden | 6600 | Low | - |
| Canton of Graubünden | 6600 | Low | - |
| ski resorts in Graubünden | 2900 | Low | 1.2 |
| road traffic office of Graubünden | 2400 | Low | - |
| Graubünden ski resorts | 1900 | Low | 0.71 |
| wellness hotel Graubünden | 1600 | High | 1.03 |
| commercial register of Graubünden | 1600 | Low | 1.85 |
| holiday apartments in Graubünden | 1300 | High | 1.6 |
| graubunden | 1300 | Low | 0.43 |
| bag graubünden | 1300 | Low | - |
| wellness Graubünden | 1300 | High | 0.89 |
| Graubünden National Park | 1300 | Low | 0.82 |
| coat of arms of Graubünden | 1300 | Medium | - |
| Health Department of Graubünden | 1000 | Low | - |
| Civil Engineering Office of Graubünden | 880 | Low | - |
| maps of Graubünden | 880 | Low | - |
| Brienz, Graubünden | 720 | Low | 0.45 |
| Sights of Graubünden | 720 | Low | 1.34 |
| Sights of Graubünden | 720 | Low | 1 |
| School holidays in Graubünden 2021 | 720 | Low | - |
| mask mandate in Graubünden | 590 | Low | - |
| inhabitants of Graubünden | 590 | Low | - |
| Pension fund Graubünden | 590 | Low | 2.43 |
| holiday home Graubünden | 590 | Medium | 1.44 |
| Raiffeisen Graubünden | 590 | Low | 0.85 |
| wages in Graubünden | 480 | Low | 0.47 |
| holidays in Graubünden | 480 | Medium | 1.57 |
| PostBus Graubünden | 480 | Low | 0.78 |
| Cantonal Bank of Graubünden | 390 | Low | 1.64 |
| unemployment insurance fund Graubünden | 390 | Low | - |
| ahv graubünden | 390 | Low | - |
| cantonal library of Graubünden | 390 | Low | - |
| ibex of Graubünden | 390 | Low | - |
| Public Prosecutor's Office of Graubünden | 320 | Low | - |
| family hotel Graubünden | 320 | High | 1.01 |
| Buy a holiday home in Graubünden | 320 | Medium | 0.3 |
| Vella Graubünden | 320 | Low | 0.89 |
| tax office Graubünden | 320 | Low | - |
| contact tracing Graubünden | 320 | Low | 1.01 |
| Excursion destinations in Graubünden | 320 | Medium | 0.88 |
| mountain railways of Graubünden | 320 | Low | - |
| fishing in Graubünden | 320 | Low | 1.71 |
| cantonal court of Graubünden | 260 | Low | - |
| inhabitants of Graubünden | 260 | Low | - |
| Building Authority of Graubünden | 260 | Low | - |
| Lake Graubünden | 260 | Low | 0.77 |
| State Chancellery of Graubünden | 260 | Low | - |
| tourism Graubünden | 260 | Low | 1.07 |
| holidays in Graubünden 2021 | 260 | Medium | 1.37 |
| Latsch Graubünden | 260 | Low | - |
| pany graubünden | 260 | Low | - |
| mulens graubünden | 260 | Low | - |
| hiking trail Graubünden | 260 | Low | 0.66 |
| Vals Graubünden | 210 | Low | 0.56 |
| Graubünden mask mandate | 210 | Low | - |
| School holidays in Graubünden 2020 | 210 | Low | - |
| Airbnb Graubünden | 210 | Medium | 0.92 |
| Way of St. James Graubünden | 210 | Low | - |
| educational materials publisher Graubünden | 210 | Low | - |
| rav graubünden | 210 | Low | 0.39 |
| kesb graubünden | 210 | Low | - |
| holidays in Graubünden | 210 | High | 1.21 |
| Curriculum 21 Graubünden | 210 | Low | - |
| hotelcard graubünden | 210 | Medium | 0.62 |
| monument preservation Graubünden | 210 | Low | - |
| Monopoly Graubünden | 210 | High | 2.03 |
| Graubünden National Park | 210 | Low | 0.85 |
| Graubünden wellness hotel | 210 | Medium | 0.94 |
| thermal baths of Graubünden | 210 | Low | - |
| golf Graubünden | 210 | Low | 1.47 |
| inhabitants of the canton of Graubünden | 170 | Low | - |
| topcard graubünden | 170 | Low | - |
| trun graubünden | 170 | Low | - |
| homegate graubünden | 170 | Low | 1.12 |
| children's hotel Graubünden | 170 | High | 1.01 |
| Martin Bühler, Graubünden | 170 | Low | - |
| via ferrata Graubünden | 170 | Low | - |
| bad weather program Graubünden | 170 | Low | - |
| toboggan run Graubünden | 170 | Low | 0.6 |
| snowshoeing in Graubünden | 170 | Low | - |
| Malans, Graubünden | 170 | Low | - |
| Graubünden sport | 170 | Low | - |
| photographer Graubünden | 170 | Low | 1.01 |
| lake in Graubünden | 170 | Low | - |
| bed and breakfast Graubünden | 170 | Medium | 0.73 |
| indoor swimming pool Graubünden | 170 | Low | - |
| B&B Graubünden | 170 | Medium | 0.73 |
| municipality of Graubünden | 170 | Low | - |
| canton of Graubünden | 140 | Low | - |
| vent graubünden | 140 | Low | - |
| Graubünden ibex | 140 | Low | - |
| sent Graubünden | 140 | Low | - |
| Graubünden area | 140 | Low | - |
| outlet Graubünden | 140 | Low | 0.59 |
| Grand Council of Graubünden | 140 | Low | - |
| Graubünden Italian | 140 | Low | - |
| compensation fund Graubünden | 140 | Low | - |
| Alpine passes of Graubünden | 140 | Low | - |
What are people in Graubünden currently longing for most? The latest Google Trends provide valuable insights:
A Google search is no accident. Whether someone is looking for a hotel in Laax or a tax advisor in Chur – we identify what the person really needs and optimize your website accordingly.
Our SEO analysis identifies gaps, opportunities and ranking potential – specifically for your industry and region.
With a well-thought-out SEO strategy and strong local SEO, we link your digital presence with real places in Graubünden – for more clicks, bookings and trust.
First, we investigate technical hurdles such as slow loading times, unindexed pages, or mobile weaknesses.
This is followed by targeted content related to locations, target groups, and search intent in Graubünden. Structure, metadata, and click-through rate (CTR) potential are optimized in the process.
Graubünden is linguistically, culturally, and geographically diverse – SEO must reflect this. Those who understand Romansh or are familiar with user behavior in the Engadine region will optimize more successfully.
Agencies without regional ties often fail to recognize the specific characteristics of the canton: seasonal search patterns, regional dialects, or the behavior of tourists.
We speak the language of your customers – both literally and digitally. Our strategies take into account how and where people in Graubünden actually search.
Our SEO method is based on a stable, holistic principle: the Google House. It combines technology, content, and structure to create a robust ranking foundation.
In the first step, we improve all the technical foundations: loading speed, mobile optimization, structured code. Without this foundation, SEO remains inefficient.
After that, we focus on high-quality, locally relevant content – adapted to search behavior, language and seasonality in Graubünden.
Finally, we maintain structured data: company information, FAQs, event data, and local signals. This improves your Google ranking – especially in Maps and Featured Snippets.
The company was founded in 2012 and offered many services. Over time, however, it specialized in SEO & SEA.
We employ 25 highly qualified staff members who provide support over 80 customers.
We offer high-quality services at at a moderate priceAll our expertise is at your disposal.
That is the MIK Group – we simply do more.
All our services are certified by Google, and all our experts have successfully passed all Google Ads and Google Analytics exams.
This is how we guarantee you the highest quality.
We are proud to be an official Google Partner!
Your Google optimization is just a virtual coffee meeting away! Book an appointment with one of our SEO geeks.
1. inquiry to ship
2. evaluation and in-depth analysis
3. Tailor-made solution
6. More customers, Brand Awareness and visibility
5. monthly optimization
4. Kick-Off Meeting / Roadmap
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Initial changes become apparent within 4–6 weeks. Depending on the competition and industry, it can take 2–4 months for the results to stabilize.
Whether you're looking for chalet rentals in Davos or an architectural firm in Landquart – we offer flexible packages tailored to the size and objectives of your company.
Especially in Graubünden, visibility on maps and in seasonal searches is crucial. SEO not only increases reach but also direct bookings.
Extremely high numbers of users access your site while in the ski resort or on the go. If it doesn't load within seconds, it will simply be skipped.
It not only improves your ranking but also increases your click-through rate. Reviews, photos, and opening hours make all the difference – especially for tourists.
