What sets us apart from in-house SEO
MIK Group has been operating as a SEM agency (search engine marketing – SEO & SEA) in Zurich since 2012 and supports SMEs as well as larger companies throughout the DACH region.
Our approach is comprehensive and structured:
Holistic SEM concept
SEO & SEA as a perfectly integrated system
Clear SEO Roadmap
from keyword and competitor analysis to content strategy
Technology & Content
On-page optimization and CMS-specific SEO solutions
Transparency
Monthly reports with clear KPIs and ranking developments
Strong team
SEO specialists, content professionals and SEA experts
Why MIK Group and not in-house SEO?
We employ several specialists from the fields of technology, content, Link Building and tracking. This ensures that the knowledge is always up-to-date and covers all SEO disciplines.
In-house SEO is usually based on a single person who does not have the same depth of expertise in every discipline and often has limited resources.
As external partners, we identify potential and weaknesses that are often overlooked in everyday practice. New ideas and impetus bring fresh momentum to your online strategy.
Long-term employment quickly leads to "tunnel vision". New perspectives are lacking and potential remains untapped.
Thanks to our entire team, we remain operational even during holidays or illnesses. Your SEO efforts continue without interruption.
If the only responsible person is unavailable, gaps immediately arise – projects are delayed or come to a standstill.
We support companies from a wide range of industries – from e-commerce and corporate websites to content portals. This diversity is directly incorporated into your SEO strategy.
In-house SEO is limited to one's own industry. A broader perspective is often lacking, as are best practices from other markets.
We work with leading partners SEO tools for analysis, monitoring and competitor observation – without incurring any additional costs for you.
Acquiring and maintaining professional tools is expensive. In-house teams often only have access to a limited selection of tools.
Costs – Why the MIK Group is the smart choice
Many companies assume that in-house SEO is cheaper. However, when all factors are taken into account – from salary and tools to training and absences due to illness or vacation – the opposite quickly becomes apparent.
The average gross salary of an in-house SEO specialist in Switzerland alone is CHF 81,788 – 107,247 per year (Source(e.g., lohncheck.ch). In addition, there are ongoing costs for software, training, and internal resources.
That's why we developed our SEO packages – clearly structured, flexible and tailored to the needs of your company.
Our SEO packages
MIK Group vs. Other SEO Agencies
| Criterion | Other SEO agencies | MIK Group |
|---|---|---|
| cost structure | Fixed salary, social benefits and further training costs | Flexible monthly retainers without staffing costs |
| Team competence | A person with limited know-how | A team of specialists in SEO, Content, Tech & Data |
| Tools & Technology | Often only basic tools or free versions are available. | Premium tools & automations included |
| Scalability | Limited, requires new employees | Easily scalable depending on project scope |
| Up-to-date know-how | Depending on individual further training | Always on the pulse of the industry – Google Updates & Trends |
| Availability | Absences have a direct impact. | Continuous support through team coverage |
| Strategic focus | Often operationally focused | Holistic strategy with a focus on business goals |
| Project speed | Depending on one person | Rapid implementation through multiple experts simultaneously |
| Measurability & Reporting | Manual, limited data competence | Detailed KPI reports & data-driven decisions |
| Innovation & Impulses | More routine-oriented | Fresh ideas and best practices from various industries |
MIK Group vs. In-house SEO – All the answers to your questions
An agency offers an entire team of specialists, access to professional tools, and cross-industry experience. In-house SEO can be beneficial, but is often more expensive and less flexible.
Reputable agencies operate transparently, offer clear strategies, regular reporting, and rely on sustainable methods instead of short-term tricks.
Yes – when you take into account salaries, tools, further training and representation costs, an agency is often the more economical solution.
No, quite the opposite. Good agencies actively involve you, deliver regular reports, and coordinate all measures with you.
Yes. Agencies employ a whole team of different specialists – from technical SEO to Content ...all the way to link building and analytics. This brings together many perspectives and current expertise. In-house SEO, on the other hand, is often a "One-man operation", which quickly reaches its limits when it comes to breadth, depth and further development.
The quality of an SEO agency depends heavily on experience, team, and working methods. Good agencies bring a complete team of specialists – from technology and content to link building and analysis. This allows companies to benefit from up-to-date knowledge, state-of-the-art tools, and a wealth of experience across many industries. Transparency is crucial., Pay attention to regular reporting and sustainable strategies. A reputable SEO agency delivers measurable results and ensures that your company remains visible in the long term.
