Our services complement each other. SEO and SEA (search engine advertising - Google Ads) work together brilliantly and cover your Google search queries.
Free SEO consultation
The SEO & SEA (Google AdWords) workshop lays the foundation for successful collaboration. In this workshop, we get to know you and your company better, allowing us to identify with your business values. Our goal is to understand our clients' customers.
Every MIK Group client is invited to a mini-workshop (general briefing) at the beginning of our collaboration. This allows us to get to know the company better and thereby precisely define the strategy and approach for search engine marketing.
The SEO (Search Engine Optimization) roadmap lays the foundation for successful search engine optimization. The SEO roadmap is a one-time analysis and optimization for websites or online stores (on-page optimization, keyword selection, content strategy, and competitor analysis).
The SEA roadmap is the foundation of successful search engine advertising. Within the SEA roadmap, campaigns are created, the target audience is defined, relevant keywords are identified, text and display ads are created, and conversion tracking is set up.
Our SEO packages (S, M, L & XL) ensure that your company's website continuously improves its visibility in search engines. We focus on content creation, link building, technical analysis, website optimization, and more.
The created AdWords campaigns and ads are reviewed manually and automatically at regular intervals. This includes: budget adjustments, defining the bid strategy, keyword selection, Quality Score optimization, A/B testing, and other optimizations.
You will receive a clear and transparent monthly report summarizing the key results of our service. This will give you a better understanding of our work and allow you to better assess the ROI of search engine optimization and AdWords (SEM).
SEM (Search Engine Marketing) is an ongoing process. The market, the competition, and search engines are constantly changing and evolving. You should too. However, this only works if you give search engine marketing the priority it deserves and make it an integral part of your business plan.
The visibility index makes a page's success in Google search results measurable. Based on millions of data points, the index value is calculated and has established itself as the gold standard for measuring success in search engine marketing.
Visibility leads to brand awareness. Brand awareness indicates how many people know the brand. The better the rankings on Google, the more well-known the brand becomes. Conversely, the more well-known the brand, the better the rankings on Google and the more successful your search engine advertising will be.
Visibility leads to more visitors and brand awareness leads to qualified leads.
The more visibility, the more well-known the brand. The more well-known the brand, the more visitors and leads. The more qualified leads come through your website, the more customers you gain.
SEO and SEA should support and assist each other, like two partners in a good marriage. Where one partner has weaknesses, the other should ideally demonstrate its strengths, thus complementing each other.
The clearest connection between SEO and SEA lies in the fact that both are intended to direct traffic from search engines to one's own website.
Another affinity between SEO and SEA: Both areas rely on content whose click-through and conversion rates are measurable.
In summary: SEO and SEA complement each other and bring you more visibility, paid or organic traffic, and leads. And that's exactly what successful search engine marketing is all about.
Search engine optimization (SEO) and Google Ads both operate within the search results of the Google search engine. Together, these two marketing methods are called search engine marketing (SEM). Search engine marketing (SEM) therefore encompasses both search engine advertising (SEA) and search engine optimization (SEO).
Here are the main differences between SEO and SEA:
SEO – Search Engine Optimization
SEA – Search Engine Advertising
Full-service marketing agencies are great in theory, but with the breadth of knowledge required, it's almost impossible to be an expert in everything. It's the specialized or "niche" agencies that are truly able to identify and address your company's specific problems.
If you need search engine optimization for your website, why not go directly to the SEO experts?!
Through a unique concept and systematic processes, we also guarantee the agreed successes in the cooperation.
We at @MIK Group have mainly focused on two types of online marketing: SEO & SEA.
With our team of 33 people, we have the internal know-how for every SEO & SEA discipline to support our customers professionally and competently.
Through a very intensive onboarding process, we are able to determine the real value of a request/order together with the customer.
This is precisely where we demonstrate our strength, guiding our clients step by step through this complex process and jointly defining clear online marketing KPIs (Key Performance Indicators).
A clear definition of online marketing KPIs and "success" as well as "failure" is one of the most important building blocks of a cooperation.
Search engine optimization (SEO) is a long-term process. Improved rankings often only become apparent after months. A one-time optimization is not enough. Search engines are constantly developing their algorithms and receiving updates. These updates lead to further optimization of the website.
In addition, there is intense competition. Therefore, a secure ranking can never be guaranteed in the long term without implementing further optimization measures.
While clicking on a link in organic search results is free, advertisers pay for each click on a link leading to their website in search engine advertising (SEA). The price for this click depends on the current value of the keyword.
Here you have the option to set a daily budget that will not be exceeded. This keeps your expenses manageable and predictable. However, once Google AdWords ads are deactivated, you will no longer appear in Google search results.
The click-through rate (CTR) is a metric that indicates how often an ad or link is clicked relative to the number of impressions. The CTR is a component of online marketing and should be as high as possible.
A high-quality ad has a higher click-through rate (CTR). This means that the ad targets relevant keywords and matches the search intent.
There are several obstacles that truly deter people from using search engine advertising. The biggest obstacle is the thought…
1. "I don't really need search engine advertising."
Many companies have grown solely through "referrals" or "organic" growth. And some are even proud to say "that they haven't spent a single penny on online marketing."
This is one of the key concepts for companies on the verge of bankruptcy. The second biggest obstacle holding people back is…
2. "I will do it myself."
Have you ever tried doing SEA and SEO yourself, hoping that traffic will flood in? Or perhaps you've bought some links and checked your rankings daily, hoping that your desired results will materialize?
And then what? Nothing! That's why many people claim that search engine advertising doesn't work. It means you're approaching it with the wrong plan and essentially throwing away time and money.
SEM can be a sales rocket, delivering traffic and leads every day… for free. But only if you're serious about it and approach it with a structured plan from an experienced online marketing agency.
Absolutely. But we recommend that you stick to the plan we defined together in our Google Ads Roadmap. If you think that the XY ad is performing well with the target audience, we should test it and work with the AdWords statistics.
The best approach is to hold monthly meetings and only implement changes based on clear KPIs.
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