Microdata

Microdata is a simple way to structure website content so that search engines can understand it better. It is integrated directly into the HTML code and improves the presentation in search results, for example by Rich Snippets.

Advantages of Microdata:

• Better search engine rankingsSearch engines understand the context of content better.
• More clicksRich snippets can increase the click-through rate by up to 82%.
• Easy to implementIdeal for product details, event data, or reviews.

Example (product markup):

Microdata is particularly helpful in the DACH region because it GDPR compliant is and takes into account local requirements such as the date format or the indication of prices in euros or Swiss francs.

SEO benefits of microdata

search engine rankings

Microdata can improve a website's ranking in search results. Structured data helps search engines better understand the context of content and deliver more relevant results.

Rich snippets in search results

Rich snippets, enabled by microdata, significantly increase visibility in search results. Here's a comparison of the average click-through rate for different display styles:

Rich snippets are especially useful for:

• Product pages with prices
• ratings and reviews
• Event details including date (e.g. «07.03.2025»)
• FAQ pages

Structured data also improves internal content analysis by search engines, making it easier for them to identify relevant information.

Content processing by search engines

Microdata makes it easier for search engines to crawl and interpret website content. While Google JSON-LD While preferred, Microdata remains a viable solution for basic information.

Websites with rich snippets average a Click-through rates increased by 82%.

The following points should be considered for Swiss websites:

• Use of the Swiss date format (DD.MM.YYYY)
• Prices should be stated in CHF with correct decimal notation (e.g. 1.299,99 CHF)
• Compliance with the GDPR when using structured data
• Optimization for local searches with Swiss place names

These measures form a solid basis for further optimization strategies, which will be discussed in the next section.