You didn't start blogging to earn extra money and now you have a nice following? So why not make money with your passion project?
Although Google AdSense isn't the only advertising service you can use to monetize your blog, it's probably the one you've heard of most. But how much you earn is subjective and anything but simple.
What is Google AdSense?
Google AdSense is a free advertising program that allows online publishers to earn money by displaying third-party ads from Google on their websites.
Companies pay for advertising through AdSense. And website owners receive a portion of these revenues based on clicks or ad impressions.
How AdSense works
Here's how Google AdSense works in just three steps:
1. Register and make your website available for advertising.
When you create your AdSense account, Google will review your website to ensure it complies with its policies.
Once approved, you'll need to add a code snippet to your website. Then you can choose the ad formats you want and where you want them to appear.
Ad formats include in-page ads (within the main content), anchor ads (at the edge of the screen), and vignette ads (in full-screen mode), among others.
Note: You can also earn money by displaying ads in your YouTube videos. To do this, set up an AdSense account within YouTube Studio.
2. Advertisers begin bidding
AdSense then uses an auction to select the ads to be displayed on your website. Normally, the highest bidder wins.
To learn more about how AdSense auctions work and how you can increase demand (and potentially profit) for your ad space, read this AdSense auction guide.
3. You will be paid
Google will ask you to add your payment information and personal details so that you can be paid.
Once you've done that, Google will pay you at the end of each month for clicks, impressions, and other interactions with the ads displayed on your website. You'll receive 68% of the ad revenue recognized by Google.
How to create an AdSense account
Before you can create an AdSense account, you must meet the following requirements:
- You must be over 18 years old.
- You must have an active Gmail account. It should not be linked to an AdSense account.
- Your website must comply with Google's terms of service.
The following steps will help you create an AdSense account.
- Step 1: Visit the official AdSense website and click the "Get Started" button.
- Step 2: Sign in to your Google account. If you don't have a Google account, create one.
- Step 3: You will be redirected to a page with a button to sign in to Google AdSense. Click it to sign in to your AdSense account.
- Step 4: Enter the URL of your website (where you want to run ads) in the designated field. If you don't yet have a website, you can leave this field blank and click the "I don't have a website yet" option.
Here are the points you need to consider:
- The website must belong to you.
- The URL must not contain a path (e.g., example.com/path) or subdomain (e.g., subdomain.example.com).
- The URL must not contain any parameters.
- Enter the URL without «http://».
- Next, you need to follow the instructions to connect your website to AdSense. You will receive a code snippet that you need to insert into the You need to add a section to your website. After adding the code, click the "Submit" button.
- AdSense allows you to choose whether you want to receive performance suggestions and help. It's better to choose this feature. You can also choose not to. This option can be changed later.
- Now select your country for payment, where you will receive a PIN by mail. Choose this option carefully, as this field cannot be changed later.
- Read the terms and conditions and click "Accept". You are now logged into your Google AdSense account. Access the platform by clicking the "Use AdSense" option.
The advantages of Google AdSense
You might be wondering about the benefits of Google AdSense for your services or business. Well, there's more than one advantage it offers. If you're unfamiliar with the benefits of Google AdSense, we've compiled some of the best ones for you.
- One of the main advantages of Google AdSense is that it doesn't require users to sell a specific type of product. A website or blog containing relevant and sufficient information is enough to earn money with Google AdSense.
- Google AdSense also offers search functions that keep users on the page or website. This tool is designed to generate clicks on advertisements. Multiple clicks can also be generated through this search function.
- Another feature that makes AdSense truly advantageous is the ability to manage your ads across multiple websites. A single AdSense account allows you to place ads on several different sites. Google AdSense greatly simplifies the website monitoring process.
- Google AdSense requires no knowledge of complicated technical processes. Anyone can use it easily. Even those with minimal computer skills can learn it within minutes.
- Unlike many other services, Google AdSense selects the relevant and important ad and then presents the advertisement to the users.
- Both users and website owners crave good web design. Google AdSense offers a high degree of customization for the ads offered.
- Getting started with Google AdSense is extremely easy for everyone. You really don't need to deal with complicated code to run Google AdSense.
- It also allows users to go beyond simple web browsing by placing ads in search results and on RSS feeds. This enables users to reach visitors who have a purpose for their browsing, which remains important.
- Google AdSense requires absolutely no time commitment. Anyone can easily manage it as a part-time service or job.
- The best thing about Google AdSense is that it's completely free. The registration process is also straightforward, and you can earn a good amount of money with it.
How much can you earn with AdSense?
You can't really know how much money you'll make with AdSense until you try it.
The quantity depends on many factors, such as:
- How much traffic you have
- Your niche
- Where the seekers are located
- Where the ads will be displayed on your website
- etc.
Define your target audience location and the category of your website content (finance, games, health, etc.). You will then receive a forecast of your potential annual revenue.
Move the "Monthly Pageviews" slider to see how much you could potentially earn based on those views. Want to learn more about how AdSense calculates your earnings?
There are two basic models:
- Per click
- Per Impression
To calculate per-click commissions, AdSense looks at how often users click on the ads on your website and multiplies that by the "cost per click (CPC)."
CPC measures how much advertisers pay each time a user clicks on an ad – in this case, an ad on your website.
To calculate per-impression commissions, AdSense looks at how often users see the ads on your website and multiplies that by the cost per thousand impressions (CPM).
CPM measures the cost that advertisers pay for 1.000 impressions or views of an ad.
Various factors such as your niche, the ad units and formats you use, and your location also play a role in these calculations.
AdSense earnings calculators can give you an idea of what you could earn with AdSense. But you won't know exactly how much you can earn with AdSense until you actually use it.
