Google Pigeon fundamentally changed local search results when it was introduced in 2014. The algorithm update prioritized nearby results, making it significantly easier and faster to find a business or place on Google Maps. It connected Google web search and Google Maps and began using location as a key ranking factor.
Google has fundamentally changed the way its search engine works with local businesses, which is reflected in its analytics data. The Google Pigeon update altered how local businesses were found on the Google platform.
It was introduced on or around July 24, 2014. Google Pigeon is still considered the most influential local algorithm update of all time. The name "Pigeon" was chosen by Search Engine Land This was decided because pigeons tend to fly home.
Pigeon transformed Google SERPs, making local search smarter than ever. This change prioritizes businesses near each user, allowing them to find what they need without sifting through countless irrelevant results – and it catapulted local directory sites to the top of every search!
The Google Pigeon update increased the visibility and presence of traditional search results. This meant that businesses with solid organic content could benefit from an improved online profile, similar to the recognition previously reserved exclusively for those listed on Google Maps.
The most noticeable change was in local search results. Before the Google Pigeon update, businesses had a better chance of appearing on page one, as up to 10 spots were available in the results known as the "Local Pack." A year later, this number suddenly dropped from ten to three – transforming the SERP from a comprehensive list into what is now called a three-pack!
The Google Pigeon update focused on the following local criteria:
With its update, Google also changed the way companies reach their customers, making information more accessible than ever before.
Pigeon took the user experience to a new level by focusing on delivering tailored results for local search and getting users closer to what they were looking for in fewer steps.
However, this update also affected website traffic. Because users could immediately find information such as opening hours, phone numbers, etc., they no longer needed to visit the website.
The most important findings from this update were:
One way to optimize for this update is to use traditional methods. SEO-to do work by providing users with valuable information that meets their needs, while optimizing relevant keywords for maximum visibility.
Listing your business in local directories like Yelp, OpenTable and FourSquare is an excellent way to increase your company's local visibility – making it easier for customers to find you – and it also legitimizes your website in the eyes of Google.
By disseminating accurate information through multiple directories like this one, you strengthen your company's authority and ensure that users find accurate information about your business when performing a local search.
Claim and optimize your Google Business Profile. Fill in some information and optimize it so that Google can recognize you as a genuine local business.
Ask your loyal customers for a review on Google Business. This will also increase your credibility with potential customers.
For more information on optimizing your Google Business profile and general local SEO, see the blog post «Exciting questions about Local SEO that everyone should know«.
© 2012-2025, MIK Group GmbH | General Terms and Conditions | Imprint | Privacy policy
