Successful ads with our Google Ads agency
With our Google Ads agency, you can run Google Ads campaigns and ads that are aligned with your SERP results. An ad campaign can also be used on YouTube and other websites.
Google Ads was launched in October 2000 as Google AdWords launched on the market. In 2018, it was renamed Google Ads. It falls under the pay-per-click (PPC) marketing channel. You pay per click or per impression (CPM) on an ad.
A Google Ads agency will show you ways to attract high-quality visitors to your website. With the help of a Google Ads agency, you can increase traffic to your site through successful and strategic Google Ads campaigns.
Unlike a typical online marketing agency, which does social media, web, app & software development etc. in addition to Google Ads, we only do search engine advertising – i.e. SEO & SEA.
It is very important…
…that a Google Ads campaign that's already launched isn't just activated once and then runs itself, no. We're talking about real money that's invested daily to ensure your Google Ads campaign reaches the right target audience at the right time.
This should be optimized monthly; someone should be dedicated solely to campaign optimization to ensure no wasted ad spend. Successful optimization means more revenue with less expenditure.
Your business will appear in Google search results (SERPs) when users search for your products or services. It also makes sense to find a Google Ads agency in your area. For example, a Google Ads agency in Zurich will differ from one in Bern, as familiarity with the local area plays a crucial role when running a local campaign.
Even more important is hiring a Google Ads agency in Switzerland, as they are much more familiar with your target audience and can launch targeted search engine marketing or better campaigns.
Do you have questions about optimization? Feel free to leave it all to us – we are certified. Google Partner and we already take care of more than 70 customers on a monthly basis.
Our campaign optimization brings you closer to your goal!
Google Ads agency for keyword selection
Correct keyword selection is crucial for a successful campaign. However, it's not always straightforward, as keywords can be difficult to understand (negative keywords – ever heard of them?). There are broad keywords as well as highly specific keywords and key phrases (search phrases).
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Broad match
Broad Match is also known as Standard Match type. Unless you specify otherwise, Google will match all your search terms using this type.
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Phrase match
The keyword is enclosed in quotation marks. The ad is delivered in response to a search for the corresponding phrase, e.g., "blue pants". Your ad will appear when a search contains your phrase or a close variation, possibly accompanied by additional words before or after the phrase.
These are campaigns that exactly match your search term. The keywords are displayed in square brackets, e.g., [buy red dress]. -
Negative keywords
Besides relevant keywords, there are also keywords with which you definitely don't want your products or services to be identified. Therefore, you should consider and determine which keywords your campaigns should absolutely not appear under.
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Frequently Asked Questions about Google Ads
How does Google Ads work?
To advertise their products and achieve their desired online marketing goals, companies often turn to a Google Ads agency. To enable Google to determine which ads are shown to potential customers, a competition is held in almost every product category.
Advertisers bid on specific keywords so that their clickable ads appear in Google's search results. Advertisers have to pay for these clicks. This is how search engine advertising generates revenue.
What does Ad Rank mean?
Ad Rank determines whether your ad is shown and where it appears on the page in relation to other ads. Ad Rank is calculated using your bid amount, the components of the Quality Score, and the expected impact of extensions and other ad formats.
Your ad cannot permanently appear in the top spot, as Google recalculates your ad's ranking every time someone searches for those terms. It's therefore a constantly shifting target. You should analyze which ad position can generate the best ROI for you.
What is the Quality Score?
Quality Score is a summed-up estimate of your overall performance in ad auctions. It takes into account the quality of your ads, keywords, and landing pages. The timing of your ad's auction is not determined by the Quality Score.
What does Google Ads Bidding (CPC, CPM, CPA) mean?
Google Ads bidding is an auction system. Advertisers can select a maximum bid they are willing to pay for a click on their ad. To achieve a better placement, your bid should be correspondingly higher.
The following three options are available for bidding: CPC, CPM or CPE.
- With CPC (Cost per Click) this option, you pay for every click on your campaign.
- CPM (Cost per Mille) means you pay for one thousand ad impressions, i.e., when your ad is shown to one thousand people.
- CPE (cost per engagement) means you pay as soon as someone performs a pre-defined action with your ad.
What is a click-through rate?
The click-through rate (CTR) is a metric that indicates how often an ad or link is clicked relative to the number of impressions. The CTR is a component of online marketing and should be as high as possible.
A high-quality ad has a higher click-through rate (CTR). This means that the ad targets relevant keywords and matches the search intent.
What is a conversion rate?
The conversion rate describes the ratio between website visitors and completed transactions. It indicates how many users, upon visiting a website, perform a specific action desired by the website operator.
It's the number of clicks you receive on your ad. If your ad is high-quality and uses relevant keywords that match the search intent, it will also achieve a higher click-through rate (CTR).
The conversion rate is crucial for companies pursuing their digital marketing goals and aiming to break records. The higher the conversion rate, the better the user experience (UX/UI) of a website. This is a direct indicator that the dedicated digital marketing agency has done an excellent job.
What Google Ads extensions are available?
Extensions enhance your ad with additional information, giving people more reasons to choose your business. They typically increase an ad's click-through rate by several percentage points. These extensions include call buttons, location information, links to specific parts of your website, additional text, and more.
These extensions fall under one of five categories:
Extension of sitelinks
They help you stand out from the crowd. They also provide links to your website, which offer users compelling reasons to click.
Call Extension
This extension allows you to add your phone number to your listing. Users then have an additional way to contact you. Only include your phone number if you have customer service that is actually willing to answer calls.
Site Extension
Your phone number and address are included here. This makes it easier for Google to find you.
Offer Extension
These are suitable if you are currently running a promotional campaign. They will encourage users to click on your ad if your prices are lower than those of your competitors.
App Extension
This is very suitable for mobile users, who can download the app instantly via the direct download link without having to perform a new search.
Create your Google Ads ad
Setting up your paid campaigns at Google It's relatively simple and quick. The platform guides you through the setup process and provides helpful tips. When you visit the Google Ads page and click "Get started," you'll be guided through a series of steps to launch your campaign. The setup shouldn't take more than 10 minutes.
However, there are additional details you need to take to ensure your ad is set up optimally. A Google Ads agency can be an advantage here.
Here are the steps you should take once your campaigns have been submitted for review.
1. Linking to Google Analytics
Do you have Google Analytics Have you set up Google Analytics on your website so you can track conversions and traffic? You also need to link your Analytics account to Google Ads. Linking these accounts makes tracking, analyzing, and reporting across channels and campaigns much easier, as you can monitor all these events in one place. A Google Ads agency can handle this for you.
2. Add UTM codes
UTM codes are used by Google to track any activity associated with a specific link. You've probably seen them before. It's the part of a URL that follows a question mark ("?"). UTM codes show which offer or ad led to a conversion, allowing you to track the most effective parts of your campaign. UTM codes make it easier to optimize your ads because you know exactly what's working.
The trick is to enter the UTM codes when setting up your Google Ads Add them at the campaign level. Then you don't have to do this manually for each ad. Otherwise, you can add them manually using Google's UTM Builder.
3. Set up conversion tracking
Conversion tracking tells you exactly how many leads or customers you've gained through your campaigns. Setting it up isn't mandatory, but without it, you'll only be guessing at your campaign ROI. This allows you to understand how your return on investment (ROI) is generated and make informed decisions regarding your advertising spend.
Conversion tracking allows you to see if someone has subscribed to your newsletter, purchased your product, or downloaded your app. As a Google Ads agency, we can support you with this.
4. Integrate your Google Ads into your CRM
There are many advantages to storing all your data in one place where you can track, analyze, and report on it. You likely already use your CRM to track contact information and leads. Integrating Google Ads with your CRM allows you to monitor which campaigns are performing well for your audience, enabling you to continue reaching them with relevant offers.
