The challenge
The client wanted to rank for product, branded, and generic keywords.
After we succeeded in getting the products and brand keywords to start ranking, the client wanted to catch up with the competition using generic keywords such as "camera".
Our SEO approach
We have identified massive duplicate content on many pages and also in a parallel subdomain that was indexed with the same keywords.
We subsequently removed these and, with a well-thought-out internal linking and backlink strategy, we quickly achieved a ranking with generic keywords with high search volume related to cameras.
Results
Below are some of the generic keywords that gave priority to competitors such as Sony, Canon, and Nikon:
- digital cameras
- Cameras
- camera