Fujifilm – SEO optimization for photography products

Maxi Maxhuni

on Maxi

CHROMOS Group AG | Fujifilm Switzerland is an independent company within the Chromos Group, which in turn is part of Prografica Holding.

  • SEO
  • SEA

20%

Increase visibility

700%

More keywords in the top 3 positions

Fuji Case Study
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The challenge

The client wanted to rank for product, branded, and generic keywords.

After we succeeded in getting the products and brand keywords to start ranking, the client wanted to catch up with the competition using generic keywords such as "camera".

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Our SEO approach

We have identified massive duplicate content on many pages and also in a parallel subdomain that was indexed with the same keywords.

We subsequently removed these and, with a well-thought-out internal linking and backlink strategy, we quickly achieved a ranking with generic keywords with high search volume related to cameras.

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Results

Below are some of the generic keywords that gave priority to competitors such as Sony, Canon, and Nikon:

  • digital cameras
  • Cameras
  • camera

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