June 21
5 min reading time
5 min reading time
For this reason, it's no wonder that influencer marketing leverages the popularity of social media stars to advertise brands and their products. As a result, influencer marketing has become one of the fastest-growing segments of advertising. Below, we've compiled a list of the most important advantages of influencer marketing.
On average, a person spends up to two hours a day on social media. The number of people spending time on their mobile phones is constantly increasing.
From large corporations to newly founded start-ups, all types of companies are seeing positive returns from influencer marketing. It has been shown that influencer marketing generates up to CHF 12 in Earned Media Value (EMV) for every Swiss franc spent.
His proven ability to generate enormous returns on capital has helped make influencer marketing on Instagram a 1 billion Swiss franc industry, and almost half of the marketers surveyed said they would increase their influencer marketing budgets in 2018.
Numerous studies show that influencers can affect the purchasing decisions of consumers of all age groups. In a joint survey by Twitter and Annalect, 40% of respondents stated that they had purchased an item online after being featured by a social media influencer.
Furthermore, 22% of marketers cite the advantages of influencer marketing as the fastest-growing customer acquisition channel, and more than 50% say they acquire higher-quality customers through influencer marketing compared to other acquisition channels. The results of these studies show that influencer marketing is a successful tool for attracting consumers with high purchase intent and is therefore an effective method for increasing sales.
As young audiences abandon television in favor of digital media, influencer marketing is now a mandatory channel to reach critical millennial and generation Z target groups.
85% of Generation Z use social media to find out about new products, suggesting that young consumers are particularly receptive to receiving specific product information via social platforms.
Furthermore, 40% of YouTubeSubscribers say that their favorite influencer understands them better than their friends. This demonstrates the trust, credibility, and deep personal connections that social media influencers forge with their young followers.
Influencers are often an important source of information about new products in their industry (beauty, fashion, technology, fitness, etc.). Their followers respect, and sometimes even idolize, the opinions of influencers within their areas of expertise.
As a result, a product often gains a certain level of recognition when it's recommended by an influencer. In this way, influencers are trendsetters. Social media users trust influencers. They present the hottest products and latest trends. Influencers often get access to new products before they're even available to the public.
Most major influencers are highly selective in choosing brand partnerships, lending authenticity to their sponsored content. By selecting sponsorship opportunities that align with their image and audience, influencers are able to collaborate with brands they genuinely love to deliver sponsored messages that feel relevant and organic.
Influencers enjoy a high level of trust from their followers; their opinions are considered valuable and reliable. On YouTube, 70% of teenage subscribers state that they rely more on the platform's influencers than on traditional celebrities.
Furthermore, six out of ten subscribers believe they are more likely to follow the advice of their favorite YouTuber than that of traditional TV or film stars. These statistics show that many consumers consider influencer endorsements significantly more credible than celebrity endorsements, likely due to influencers' ability to build relationships with consumers.
Influencer marketing campaigns can be as broad as a brand wishes, and a variety of different methods can be used to determine the appropriate influencers to reach a desired audience.
Brands can work with influencers who specialize in a particular category of content, such as fashion, travel, or cooking. Furthermore, when selecting influencers for a campaign, companies can request access to information about the demographics of their followers. These factors can help brands optimize their campaigns to reach a specific target audience.
The right strategy and planning for an influencer marketing campaign helps brands achieve the greatest reach and highest engagement rates. Qualified Experts like influencer marketing-Agencies They can monitor and manage influencer marketing efforts from start to finish, helping to optimize the entire resource-intensive process. Once the data from a campaign has been properly analyzed, content can also be re-promoted with messaging tweaks or by other influencers to further optimize KPIs and ROI.
Influencer marketing allows brands to reach target audiences both on the web and on mobile devices. Furthermore, many influencers are active on multiple popular social media platforms. Depending on the influencer and the campaign, content created for brands can be published on various platforms such as Instagram, YouTube, Facebook, Snapchat, and personal channels to maximize campaign reach.
Compared to native ads, social media users are more likely to share influencer marketing content with their own followers, extending the reach of a brand's message to an even larger audience.
Influencer experts achieve a level of virality in content creation and influencer marketing campaigns that many traditional advertisers lack. Do you need help getting started with influencer marketing for your business?
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