Category: Search Engine Optimization (SEO)

How Reddit is shaping the future of AI search

Reddit
Maxi Maxhuni

Maxi

Search engine optimization (SEO)

The way users interact today is changing rapidly. Search behavior, trust, and information gathering have fundamentally shifted due to artificial intelligence (AI). One factor plays a crucial role in this:...

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Does Schema help improve visibility in Google's AI mode?

Schema & Google AI Mode
Maxi Maxhuni

Maxi

Search engine optimization (SEO)

The SEO community is currently debating whether schema markup influences visibility in Google's AI-powered search results. Some SEOs suspect that certain schema types could increase the chance of being cited in the AI ​​Overviews...

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March update reviewed: Winners and losers among Switzerland's top shops

Top shops
Maxi Maxhuni

Maxi

SEO newsSearch engine optimization (SEO)

The first Google core update of 2025 has been fully completed for about two weeks. It began on March 13, 2025, and was finished approximately two weeks later on March 27, 2025. This update was a typical core update, in which Google...

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App Indexing: How can you improve SEO with an app?

App indexing
Maxi Maxhuni

Maxi

Search engine optimization (SEO)

If you don't care about apps, you're missing out on a valuable opportunity. Even if your company doesn't have an app, recent changes to Google's mobile search results mean that your website will be at a disadvantage in the battle for top rankings...

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Optimize meta descriptions – The key to more clicks

meta description
Maxi Maxhuni

Maxi

SEO newsSearch engine optimization (SEO)

Did you know that a well-written meta description can increase your website's click-through rate (CTR) by up to 30%? A compelling meta description is like an invitation – it gives users a first impression of what they can expect on your site...

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