Category: Google Ads (SEA)

Google launched Discovery Ads: In mid-2019, Google introduced Discovery Ads – a powerful ad format that allows your advertising message to be displayed on three different platforms: in the Discover feed, in...

These days, there's a lot of talk about the relationship between Google Ads and SEO – especially whether you should invest in one or both. Most businesses begin their digital campaigns by choosing between SEO and Google...

How do you create effective advertising with Google Ads? Those who use Google Ads can significantly increase their profits. This happens by increasing the number of visitors to their website. It's also possible...

Before I begin to break down my opinions and insights from more than 10 years in the marketing world and managing one of Switzerland's most successful SEO and SEA agencies – the MIK Group – I would like to cover the basics...

Good news for e-commerce advertisers: several new Google Shopping features have been announced, and an update to the Shopping Actions program has been released. Some details were presented at the Search Marketing Expo Advanced...