Category: SEO News

Optimizing for AI search: How LLMs interpret content

Optimize AI search
Maxi Maxhuni

Maxi

Online MarketingSEO news

Structure your content for AI search so that Large Language Models (LLMs) can easily cite it. Clarity, formatting, and hierarchy increase your visibility in AI results. Structured content is not the same as...

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March update reviewed: Winners and losers among Switzerland's top shops

Top shops
Maxi Maxhuni

Maxi

SEO newsSearch engine optimization (SEO)

The first Google core update of 2025 has been fully completed for about two weeks. It began on March 13, 2025, and was finished approximately two weeks later on March 27, 2025. This update was a typical core update, in which Google...

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National SEO

National SEO
Maxi Maxhuni

Maxi

SEO news

National SEO helps businesses optimize their website for nationwide search queries and improve their visibility in Google search results. It's aimed at businesses with a broad, nationwide audience, as opposed to local SEO.

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Corporate blogs are no longer worthwhile.

Corporate blogs
Maxi Maxhuni

Maxi

SEO news

For years, a company blog was considered an essential part of marketing. The strategy was simple: produce content, generate organic traffic, acquire leads, and position oneself as a thought leader. But this model doesn't work...

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Local SEO scheme

Local SEO scheme
Maxi Maxhuni

Maxi

SEO news

Local SEO schema markup is crucial for improving your local SEO. It helps search engines better understand your business information and display it optimally in search results. 46% of all Google searches have a local component...

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