Watt Peak GmbH

Watt Peak GmbH is a Swiss company specializing in the development, installation, and maintenance of photovoltaic systems. The company offers customized solar solutions for private households, commercial enterprises, and agricultural businesses. Watt Peak places great emphasis on sustainability and energy efficiency and supports its customers in optimally utilizing renewable energies to achieve both ecological and economic benefits. The company distinguishes itself through many years of experience, high quality standards, and customer-oriented service.

SEO challenge

Watt Peak's website was originally a one-pager with zero visibility on Google.ch. The site lacked authority through backlinks and had no clear structure. Even tracking had to be set up from scratch, as neither Google Analytics, Google Tag Manager, nor Google Search Console were implemented. The site was very basic and not at all optimized for SEO.

SEO challenge

SEO Roadmap - Strategy

To sustainably strengthen Watt Peak's online presence, a clear SEO roadmap was created:

Technical SEO optimization
- Implementation of Google Analytics, Google Tag Manager and Google Search Console.
- Improving Core Web Vitals (CWV) for a better user experience.
- Setting up schema markup for structured data provisioning.
- Optimization of loading speed (page speed).
Content strategy & thought leadership
- Creating blog articles on relevant keywords such as "photovoltaics", "solar systems" and "solar panels" in order to establish oneself as an expert in the industry.
- Development of a landing page strategy with location-specific pages, e.g.:
Off-page SEO & backlink strategy
- Cleanup of toxic backlinks.
- Optimizing internal linking for better crawlability.
Conversion Rate Optimization (CRO)
- Improving user guidance and calls to action (CTAs) to increase the conversion rate.
- Creation of reference pages to increase domain authority.

Technical optimization Watt Peak

30-minute SEO talk?

Monthly SEO services

Following the initial SEO roadmap, continuous monthly SEO measures were implemented to secure and further expand the results achieved:

Content creation & optimization
- Regular publication of blog articles and updating of existing content.
- Keyword research and adaptation of content to current search intent.
Backlink generation
- Monthly generation of high-quality backlinks through targeted outreach campaigns.
- Monitoring and maintenance of the backlink profile.
Technical SEO maintenance
- Continuous monitoring and optimization of technical SEO parameters (CWV, Page Speed, Crawling).
- Ensuring the correct implementation of schema markup.
Performance monitoring & reporting
- Monthly analysis of SEO performance (rankings, visibility, traffic).
- Creation of detailed reports with recommendations for action.

Results

The implemented measures have yielded impressive results:

36 Keywords They rank in the top 10 on Google.
Visibility is from 0 to 0.0201 gone up.
Overall, Watt Peak ranks with 242 Keywords on Google.

The ranking for the keyword is a particular success. "Solar power plant Zurich"Watt Peak is already on the list here, with 140 monthly searches and a CPC of CHF 10.75 on Google Ads. 2st position in organic search.

Keyword Position Tracking Visibility Index Watt Peak

Google Ranking

Date	visibility Index	Change (YOY)

Conclusion

The collaboration with Watt Peak demonstrates how a targeted SEO strategy can significantly improve a company's online visibility and ranking. Through a combination of technical optimization, content strategy, and continuous off-page measures, Watt Peak was not only able to increase its reach but also solidify its position as a leading provider of photovoltaic solutions in Switzerland.

Contact us, to find out how we can support your company with a tailor-made SEO strategy.