Philips is one of the world's largest and best-known brands and a leader in many niches such as technology, health and medicine, etc.
We had the honor and pleasure of working with them and succeeded in delivering excellent results for the client.
To coincide with the release of the new Star Wars film in December 2018, Philips launched a Star Wars Special Edition razor.
To create awareness for the product in advance of the television campaign, 100 Swiss Star Wars fans were commissioned by the MIK Group to test the razor.
The fans created 100 YouTube videos in which they authentically described and tested the products. The micro-influencers then shared these videos via Facebook and Instagram.
When the television campaign was launched, potential customers were able to access high-quality reviews, YouTube videos and authentic opinions, which had a very positive effect on product sales.
Brand awareness and real, user-generated, authentic links for Google – exactly what Google needs to rank the website in the top positions for the most relevant search terms!
After only a few months of implementing our measures, we managed to dominate the industry and establish omnipresence.
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