Nau Media AG – Successful SEO for media companies

A news portal that had very poor visibility compared to other news portals.

The reason for this was that the website was new (created in 2017) and, in Google's view, lacked the confidentiality necessary to achieve good rankings for news articles.

We would have to gain Google's trust and prove ourselves.

SEO
W questions
SEA
Landing Page Creation & Optimization

398%

More indexed keywords

1%

Increase visibility

5%

More keywords in the top 3 positions

The challenge

Due to the large number of news portals and news channels, it is difficult to achieve good visibility in Google search without SEO.

The website had a low visibility index, and its performance was poor as it was unable to reach its potential audience.

It needed to be optimized and expanded with relevant and up-to-date content.

Our SEO approach

We provided the client with clear technical optimization recommendations, which directly led to an increase in visibility.

Since the website is built on the Angular Framework, we had to ensure that Google bots are able to understand what the web shows visitors.

During the Core Update in April 2020, nau.ch, like every other news portal, was affected and lost visibility.

Thanks to our swift intervention, we were able to recover from this downturn relatively quickly compared to other news portals, which are still experiencing problems.

Results

In terms of visibility, nau.ch is now in direct competition with the top news portals in Switzerland.

Visibility has increased by 700%, from a few hundred thousand clicks to over 1 million clicks per month on search results.

Thanks to our consistent backlink strategy, every possible keyword related to news and news can be found in the top Google search results.

Every trending keyword like Corona, FC Barcelona, Cristiano Ronaldo ranks in the top results because the domain has gained Google's trust when it comes to news in Switzerland.

The portal was also listed in the "rich snippets" of Google News results.

With a "W-questions" campaign, the site maintains a strong presence when it comes to questions asked on Google.

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