KMZ and Partner AG

SEO Roadmap - Strategy & Implementation

To sustainably improve the SEO performance of KMZ & Partner AG, a multi-stage concept was developed that included both technical optimizations and content-related and structural measures.

1. 1. Technical basic optimization

The first step focused on addressing technical weaknesses. This included improving page speed through targeted measures such as caching optimization, image compression, and the reduction of unnecessary scripts. Simultaneously, crawling and indexing problems were resolved through a systematic revision of the robots.txt file, sitemap structure, and redirects. Faulty 404 pages were identified, replaced with redirects, or cleanly removed from the index.

1. 1. On-page optimization & keyword focus

Based on a thorough keyword analysis, all relevant pages were revised with regard to their meta tags, heading structure, and internal linking. The focus was on locally relevant search terms such as "appliance repair Zurich" or "kitchen appliance service Glattbrugg." Furthermore, a clear site architecture was developed that considered both user navigation and search engine optimization.

1. 1. Content optimization & visibility building

To strengthen thematic relevance, new, search engine optimized content was created – including service pages, FAQs, and local landing pages. Existing content was revised for quality and enriched with structured data (Schema.org) to increase visibility in the SERPs.

1. 1. Monitoring & ongoing development

All measures were accompanied by continuous monitoring. The development of rankings, crawling activity, and loading times were regularly reviewed, and the strategy was continuously adapted based on the data. This allowed short-term successes to be consolidated and long-term visibility goals to be achieved step by step.

Monthly SEO services

Following the initial SEO roadmap, continuous monthly SEO measures were implemented to secure and further expand the results achieved:

1. Content creation & optimization
   • Regular publication of blog articles and updating of existing content.
   • Keyword research and adaptation of content to current search intent.
2. Backlink generation
   • Monthly generation of high-quality backlinks through targeted outreach campaigns.
   • Monitoring and maintenance of the backlink profile.
3. Technical SEO maintenance
   • Continuous monitoring and optimization of technical SEO parameters (CWV, Page Speed, Crawling).
   • Ensuring the correct implementation of schema markup.
4. Performance monitoring & reporting
   • Monthly analysis of SEO performance (rankings, visibility, traffic).
   • Creation of detailed reports with recommendations for action.