ImmoTrack – SEO for Facility Management Software

ImmoTrack is a Facilities management software, which is developed from practical experience for practical application and is constantly being improved.

Company founder Ofer Becker was himself a long-time managing director in a facility management organization. His employee Avi Schwarz accompanied him from the facility management organization to ImmoTrack AG and contributed to the development of the ImmoTrack software.

OnPage Optimization
Content optimization

The challenge

The website was new and had no visibility on Google yet. Furthermore, it's a niche market with a relatively low search volume.

Our SEO approach

The keyword research was highly specific, and industry-standard keywords were also incorporated into the optimization. Subsequently, the content strategy presented the added value of Immotrack as an alternative and unique solution to conventional industry solutions, thereby raising awareness. This content marketing campaign draws attention to the solution and addresses the problem.

Results

Half of the defined keywords are already ranking (3 months after launch), and of those, 3 are already in the top 3 search results on google.ch.

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