Blog Marketing

Do you already run a company blog? If not, it's time to start, because blog content – ​​blog texts that resonate with readers – can make all the difference when it comes to achieving significant results in search results.

Let our professional writers craft your blog articles. You define your target audience, we'll do the research and find the best content. keywords and write interesting and relevant articles. We are also happy to handle regular projects for you – daily, weekly, or monthly. You can determine the scope.

Corporate blogs are standard today.

The blog has evolved; it has essentially come of age. Today, a blog is more than just socially acceptable; it's a must for every entrepreneur and every company. The purpose of a blog is to publish interesting content that people who are your potential customers enjoy reading. You have to offer something to attract readers to your site.

The whole thing is an interplay of content marketing, SEO and blog posts with the goal of ranking at the top of Google and other search engines when a specific keyword is entered. Blog posts are also very important when it comes to link building.

You need high-quality content to get backlinks. A good blog offers more than the competition and stands out from the crowd. Examples of good blog marketing include well-researched case studies, stories (so-called storytelling), testimonials, or even an article that answers a specific question.

You need to offer answers, solutions, and simply put, added value for the reader; anything else is just spam these days and won't be read. It takes a lot of time, energy, and experience, but also passion and creative writing to truly succeed with your blog. Our authors can do that and will actively support you so you can focus on your core business.

Blog Marketing: Current blogs attract repeat visitors

To yours Website To keep your blog consistently well-visited, you need to regularly provide your visitors with high-quality blog articles. This requires not only consistency but also a high standard, and this is where most blogs fail, resulting in lost traffic, few or no leads, and ultimately, a website that is worthless.

Our team always plans ahead; we create a content marketing plan outlining the articles our authors will be working on. After publication on the blog, the content is also shared on social media channels like Twitter and Facebook to generate more attention.

Of course, we also write about current events and happenings. You can count on a responsive team that will provide you with professional support. If you're serious about content marketing, then we're definitely the right partner for you. You can save your resources by commissioning individual projects from us at very affordable rates, or you can entrust all your copywriting to us completely.

We blog about your company

There are many possible article topics, such as news, trade fairs, new products, or general information about the company. Of course, we also integrate your images and videos. Want to be absolutely sure about search engine guidelines when it comes to blog marketing? Then we recommend using nofollow. This is a way to signal to search engines that the link was intentionally placed but should not be followed.

Does the number of blog articles influence website traffic?

Of course, otherwise we wouldn't have asked this question, but what influence does it have? Marketing giant HubSpot wanted to find out and asked over 7.000 of its customers to help with its research. Customer blogs were analyzed to determine if there was a significant difference in blogging frequency.

The results show that regular blogging leads to significantly better performance; those who don't blog lose out. For company blogs, regularly published new content leads to a significant increase in visitors.

The quality, length, quantity, frequency, and timeliness of the published blog posts all play a particularly important role. Blog articles are therefore also a crucial factor in lead generation, as sales benefit from a well-maintained blog. Many visitors, and ultimately potential customers, enter the sales channel via the website, contacting the company by phone or email.

The more content a company has, the more traffic it generates, and the more leads and new customers it attracts. The study reveals an interesting statistic: company blogs with more than 200 articles generate over four times more leads than the websites of their competitors with fewer than 10 blog posts. This clearly demonstrates the importance of an active and regularly maintained company blog.