Sep. 08, 2013
7 min reading time
7 min reading time
Having a marketing strategy means steering and shaping the destiny of your company in the right direction. Marketing must be the driving force behind a cross-media communication strategy, because this is the path to success.
MIC Group has provided you with the perfect cross-media solution, which we present here. A unique branding (Logo, Corporate Identity) and a matching customer-oriented company website with highly professional design. Content Management System And responsive design is a very important and solid foundation.
This circle is used for online marketing activities such as social media marketing, Search Engine optimization and search engine marketing. This means all the gears mesh together and the potential customer, who thanks to SEO or social media, landing on the desired website is made easier thanks to the customer-oriented approach. Website to a paying customer.
When creating a new brand or rebranding a company, the primary goal is to profile the brand, i.e., the company itself; that is, to give the company a face. Corporate identity contributes to increasing the company's value.
Branding begins with an examination of the company's vision and strategy, which leads us to further conclusions. In short: the company's communication is determined by the design and style of its branding, which is unique, eye-catching, and gives the company its initial image, thus determining whether the potential customer is immediately engaged or not.
We go Website We approach projects with a holistic view, focusing not only on navigation structure, screen design, and programming, but also on visitor behavior – in other words: How do we encourage your prospects to take the right interaction, such as filling out the contact form? This behavior is illustrated by analysis tools like the integrated Google Analytics dashboard.
Online marketing activities constantly bring new prospects to your website, who are then encouraged to take specific actions through targeted calls to action on the homepage. This prompts potential new customers to contact you, for example, to request a free quote or a consultation. Registration in the company...Newsletter This is an interesting way to acquire new customers.
As a thank you, interested parties receive, for example, a free e-book with useful tips and expert knowledge on the topic.
We already explained in our article on responsive design why it has become indispensable. Adapting website layouts to different devices and screen sizes, such as mobile phones/smartphones, tablets, and smart TVs, is becoming increasingly important due to rapid development and the growing number of smartphone users.
Trend: Tablets are replacing computers for surfing the web! Since we want to offer our customers only the best possible service, we have exclusively offered websites with responsive design since the end of 2012. While the automatic adaptation for different devices with varying screen resolutions does create more work, it is essential for any reputable company that wants to keep up with the times.
The figures speak for themselves: 70% of Swiss residents will be smartphone users by the end of 2013. 2.5 million tablets are already in circulation, and the number is constantly growing. 83% of all Swiss residents under 30 own a smartphone, and even among those over 50, the figure is still over 32%. More than 30% of Swiss residents who own a smartphone have already used it to purchase products and services online.
According to the Adelo Switzerland is the country of smartphone users.
A highly professional Content Management System (CMS) allows website operators to easily manage their entire website.
We place great emphasis on the following points:
Easy administration
Edit content without programming knowledge; simply log in online and get started. Content can be edited directly on the website. Images can be easily uploaded and positioned using drag & drop or the upload function.
Flexible customization
News articles, blog posts, photo galleries, and shop items can be added with ease. The website can be adapted to meet evolving needs.
Responsive Layout
Our websites are not only unique, they also adapt to mobile devices such as smartphones and tablets.
Social media
Whether Facebook, Twitter, YouTube, XING or PinterestWe connect your website and ensure seamless communication. During the design process, we carefully examine your company and your target audience. With a well-thought-out concept and a flexible, professional layout, we effectively engage your target group.
Fast loading times
Our servers in the Switzerland These features are not only interesting for you from an SEO perspective, but thanks to state-of-the-art technology, they also ensure fast loading times. Furthermore, the website and its images are optimized so effectively that the site loads very quickly.
Advantages
The combination of search engine optimization (SEO) and search engine marketing (SEM / Google Ads) offers many advantages if you know how to use it. Google Ads We utilize this to ensure that the costs generate the desired return. In our blog article "SEO Success Stories with MIK Group," you will find some good examples and results that we have achieved for our clients.
Search engine optimization is divided into two main categories: on-page and on-page optimization. optimization Website optimization as well as off-page optimization. At MIK Group, we have clear guidelines and checklists to ensure the best possible results. First, we create a detailed analysis of the current situation, and then we optimize the website (on-page) to the best possible extent.
Among other things, the following SEO-specific points are addressed for each website:
These are just some of the SEO measures that are always implemented. These are followed by monthly SEO measures to permanently improve the ranking and thus remain visible to potential customers.
Social media marketing has become increasingly important in recent years due to the rapid rise of social networks like Facebook, YouTube, and Twitter. Why should you be present on social networks? Because your customers are there too. Social media can be used not only to acquire private customers but also for business-to-business purposes.
Many large companies have reacted and jumped on the social media bandwagon, while others are still waiting and leaving customers to the competition. They should be aware that many social media users spend a significant portion of their free time, as well as working time, on social networks and should therefore be addressed there as well.
So, what can MIK Group do for you? Firstly, we connect your website to all the major social networks. We create professional company profiles for you, complete with cover and display images. Our team registers these profiles on Facebook, Twitter, and other platforms, enters the information correctly, and links them together. This saves you a lot of time.
We are also happy to manage your social media presence and launch advertising campaigns that generate a flood of potential customers. Your company reputation will increase, and interested parties will become buyers.
Word-of-mouth marketing on social networks is a great way to attract potential customers. Companies with a website should also be active on leading social media channels!
Have we piqued your interest, or do you have any questions about this article? The best way to contact us is via our [contact form/website/etc.]. Contact form or directly via email to info@
© 2012-2025, MIK Group GmbH | General Terms and Conditions | Imprint | Privacy policy
