Overview
If you want to drive traffic to your website, search engine optimization (SEO) is absolutely essential. According to a recent study... According to an industry study, 57,8% of all website traffic comes from Google..
Which means that SEO is far from dead. In fact, it's more important than ever.
If you feel that your fundamentals are not sufficient to get you into the rankings, think again.
Most people who run websites have a very limited understanding of SEO.
So if you know the basics, you can certainly be successful.
In this section you will learn the basics of search engine optimization, such as how search engines work, important Google ranking factors, how to create an SEO-friendly website and much more.
What is the Google Search Console?
With Search Console, the search engine operator Google provides a service that helps you analyze your website. The service focuses on your website's performance on Google's search results pages. Google Search Console is therefore a helpful tool that makes your website more transparent. In this article, you will learn […]
Read more »Beginner's Guide to SEO
Search engine optimization (SEO) is a central topic in online marketing. Most website owners and online shop operators have heard the term SEO. However, few can explain exactly how search engine optimization works. Our SEO guide will introduce you to the most important basics. SEO Guide, Part 1: How it works […]
Read more »Change the search display thanks to rich snippets
Google and its search engine have become indispensable in everyday internet life. The vast majority of internet users rely on search engines when they are looking for something. Therefore, a striking and informative presentation of your own content in the search results is crucial. The way your content appears in search results can indeed be influenced. Source: Google. In this article […]
Read more »What are backlinks?
Many people ask themselves: What are backlinks? This term frequently comes up in connection with SEO, but those outside the industry are often unsure what it actually means. The following article explains what backlinks are and what advantages they offer. What exactly is a backlink? A backlink is […]
Read more »What is Google crawling and indexing?
Most internet users are generally familiar with how Google and its search engine work. However, the intricacies and techniques behind the scenes are often unknown. These include, above all, crawling and indexing. Source: Google. This article explains what these terms mean and why they are so important for you […]
Read more »Google guidelines explained
Most website owners are aware of Google's ranking algorithm. It influences where their website appears on the Search Engine Results Page (SERP). Source: Google. But what specific guidelines does the search engine follow? Learn everything you need to know about Google's guidelines in this article. What are Google's guidelines? The Google […]
Read more »All Off-Page SEO Factors 2023
Off-page factors describe events that occur elsewhere than the page you directly control and try to improve its ranking performance. This usually takes the form of backlinks from other websites.
Read more »All On-Page SEO Factors 2023
Keywords and phrases included in the page's URL, outside of the domain name, help to increase the relevance of the content for a specific search term…
Read more »The Top 12 Google Ranking Factors 2023
You may recall that Google uses 200 ranking factors in its algorithm…
Read more »What is SEO?
My simple answer to the question, "What is SEO?", includes many visual examples and real-world examples.
Read more »
