What you will learn
Google and other search engines want to present their users with the best possible results for their queries. Therefore, Google's robots crawl and evaluate websites based on a multitude of factors.
Some factors depend on the user experience, such as how quickly a page loads.
Other factors help search engine robots understand what your pages are about.
This is achieved, among other things, through structured data. By improving technical aspects, you help search engines crawl and understand your website.
If you do this well, you may be rewarded with higher rankings or even rich results.
If your technical search engine optimization goes awry, you won't rank... no matter how impressive your content is.
However, to master the technical side of search, you need to understand key concepts such as indexing, URLs, devices, parameters, and more.
Fortunately, this is exactly what this section will cover.
What are Core Web Vitals?
The Core Web Vitals are three metrics that Google has defined since May 2021. These three Core Web Vitals categorize the usability of a website based on measurable values. Google then uses these results to evaluate the website.
Read more »What is Robots.txt?
Robots.txt is a file that instructs search engine spiders not to crawl certain pages or sections of a website. Most major search engines (including Google, Bing, and Yahoo) recognize and respect requests from robots.txt.
Read more »What is Page Speed?
Page speed is the time it takes to load a web page. A page's loading speed is determined by various factors, including the server hosting the page, the size of the page file, and image compression.
Read more »What is a sitemap?
A sitemap is a blueprint of your website that helps search engines find, crawl, and index all of your website's content. Sitemaps also tell search engines which pages of your website are most important.
Read more »What is website architecture?
Website architecture structures and links the pages of a website. An ideal website architecture helps users and search engine crawlers easily find what they are looking for on a website.
Read more »What are Rich Snippets?
Rich snippets (also known as "rich results") are regular Google search results with additional data. This additional data is typically retrieved from structured data within a page's HTML code. Common rich snippet types include reviews, recipes, and events.
Read more »What is Google RankBrain?
In today's guide, you'll learn everything you need to know about Google's RankBrain algorithm. Let's get started.
Read more »SEO Web - SEO-friendly web design
SEO web design is the practice of creating websites that are fully accessible and indexable by search engines.
Read more »
