The Swiss SEO & GEO agency

We combine classic SEO with strategies for AI search engines (GEO) to ensure that Swiss companies remain visible in both worlds.

Request a free SEO & AI search analysis

Modern SEO

ABOUT US

SEO agency for the new era of search

As an experienced SEO agency, we understand the dynamics of digital media and the changing consumer behavior of the new generation. We help companies leverage the opportunities of modern marketing technologies, from Google to AI, to expand their market advantage. Our core expertise lies in search engine optimization and strategic brand positioning in the digital space.

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MIK Team

GOOGLE SEARCH RESULTS

This is how the Google search engine works

Google AI Overviews

With the new Google AI Overviews, a new era of search has begun. Google combines traditional search results with AI-generated answers to deliver relevant information to users faster. Companies that strategically optimize their content for this new format gain a crucial visibility advantage.

Google Ads

With Google Ads, you can reach potential customers who are searching for businesses like yours on Google Search or Google Maps.

Local SEO

With your free business profile, you can easily reach new customers via Google Maps and Google Search.

SEO

In fractions of a second, Google's search algorithms scan hundreds of billions of web pages in the search index to find the most relevant and useful results for you.

Google SERPs

OUR GOOGLE SOLUTIONS

Harmonizing SEO & Google Ads

SEO and Google Ads should support each other and complement each other at different stages of the buyer personality.

GOOGLE HOUSE CONCEPT

SEO & Google Ads Concept

Our services complement each other. SEO and Google Ads work brilliantly together and cover 100% of all search queries.

The mikgroup concept is structured systematically, like a house.

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SEO

Search Engine optimization

SEO is not just about technical optimization, providing valuable content and link building, but much more.

We view SEO in the context of a company's entire digital marketing and understand the importance of the brand and its influence on the Google algorithm.

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Google ads

Search engine ads

We support medium-sized and large companies in setting up and implementing Google Ads campaigns.

We offer you a collaborative partnership with our team of certified analytics and SEA specialists who will professionally implement your campaigns.

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The numbers speak for themselves

> 25

Years of experience in digital marketing

> 600

Customers since
Founded in 2011

848

Keywords on Google first page

1259

Keywords in the
TOP 30

227

Google Ads impressions (mio)

2.2

Google Ads
Clicks (million)

We have had the opportunity to carry out projects for a wide variety of clients and partners.

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Eileen Stagat

"Eucerin greatly values ​​its collaboration with the MIK Group. We have been working with the MIK Group for over a year now and have been able to significantly increase our ROI for the brand as a result. Not only have the MIK employees been incredibly helpful..."

Eileen Stagat | Beiersdorf AG

Thomas Denzler

"I am very satisfied with the MIK Group in several aspects. Firstly, with the speed of the services provided, the price/performance ratio, and the quality. I can highly recommend the MIK Group." Thomas Denzler CEO | eichergu.ch https://www.youtube.com/watch?v=P7E1jkY7tJU

Thomas Denzler CEO | eichergu.ch

Andre Perret

"The launch of our new website www.mobydick.com at the beginning of February and the SEO measures implemented by the MIK Group are gradually having a very positive effect on product inquiries and our website's Google ranking. We are now well-represented in both German and English-speaking regions..."

Andre Perret | Frutiger Company AG

“We have already completed several projects with MIK Agency. We are very satisfied with the collaboration. And we also had MIK Agency create our new website.” https://www.youtube.com/watch?v=e_vwTsg5OSc

Michi Caplazi CEO | ca-media.ch

I'm the CEO of ParkEasy, an airport parking service. We're four months old and have partnered with MIK Agency; they created a website for us with a separate booking tool. We've gained a lot of new customers...

Sacha Anker CEO | Park-Easy.ch

“I am the managing director of auto-pfandhaus.ch. I met MIK Agency about two months ago at a marketing trade fair in Switzerland. I was immediately impressed with their competence because they didn't just offer the usual…”

Cedric Domeniconi CEO | auto-pfandhaus.ch

Philips
Novartis
send
zatoo

References

Numerous well-known companies trust us as their search engine marketing agency – locally, nationally, and globally. We value every long-term and challenging collaboration.

zattoo
Nau Media AG
reebok
philips
beiersdorf
Western Union
Expedia
AV Alliance
hotels.com
pack easy
hansaplast
telsec
ewz
Eucerin
novartis

SEO, Google AI & Co. explained simply – our answers to your questions

How can an SEO agency help increase traffic to my website in a targeted way?

SEO increases your website traffic by specifically optimizing the keywords your target audience is actually searching for. To achieve this, we create a customized keyword analysis precisely tailored to your products and target group.

The better your site ranks for these search terms, the more qualified visitors you'll reach. More traffic leads to more interactions – which further strengthens your Google ranking. This creates a sustainable cycle of visibility, relevance, and conversions.

How does SEO strengthen the visibility and brand awareness of my company?

The more frequently your website appears in search results, the more trusted your brand becomes with potential customers. Good rankings create visibility and simultaneously strengthen trust in your company.

Targeted SEO measures ensure that users recognize your site, click on it more often, and learn more about your brand. This allows you to clearly communicate your values, content, and personality, and to build even more reach through recommendations or social sharing.

Why is SEO so effective for sustainable lead generation?

The more frequently your website appears in search results, the more familiar your brand becomes to potential customers. Strong rankings create visibility while simultaneously strengthening trust in your business. Targeted SEO measures ensure that users recognize your site, click on it more often, and learn more about your brand. This enables you to clearly communicate your values, content, and personality — and to expand your reach even further through referrals or social sharing.

If your website ranks well in search results, visibility, reach, and interactions increase, leading to a higher number of qualified leads. Conversely, those who optimize without a plan or expertise risk ranking losses and missed opportunities. Sustainable results require know-how, structure, and continuous adaptation – precisely what professional SEO delivers.

Why is SEO important for reaching my target audience?

To truly reach your target audience, you need to know not only who they are, but also how and where they search online. A targeted SEO strategy helps transform precisely this information into measurable results.

With a well-planned keyword analysis and strategic link building, we ensure that your content becomes visible to the right users — exactly when they are searching for what you offer. This way, visibility turns into reach, and reach turns into new customers.

Why is an SEO agency so important if I want to outperform my competition?

Every SEO agency is unique. Good SEO agencies share a common goal: driving the growth of your business. Ultimately, the task is to generate leads, calls, and purchases together with you. The partnership provides you with expertise and increased business through search engine optimization and search engine advertising — in other words, search engine marketing.

The partnership offers you expertise and more business from search engine optimization and search engine advertising – i.e., search engine marketing.

Why hire an SEO agency?

Basically:

  • Focus on your core business.
  • Leave search engine marketing to a specialized SEO agency.

We place great value on understanding you, your company, and your online marketing goals. We seek regular communication to get the most out of our collaboration. The personal touch is very important to us.

Do you have the time and resources to learn SEO?

If you answered this question with “no,” you’re in the right place.

The Google algorithm is complex. However, we know that you must meet two requirements to achieve a high ranking for a keyword: you need to be regarded as an authority, and you must publish content that users are actively searching for.

SEO means ensuring that a website is accessible and technically sound.

Effective search engine advertising and search engine optimization (SEO) achieve a great deal – however, they require significant commitment and expertise. This is why SEO agencies exist. Those working in this industry strive for high rankings on Google.

Do you have time to implement an SEO campaign?

If not, it's time to contact us. SEO isn't something you can simply learn. It requires a lot of effort and expertise.

We work every day to earn your trust. We continuously educate ourselves and closely follow the latest trends.

Our experts will help you put together the right mix for your SEO.

We will take care of the necessary work for you.

If you're entering into a partnership, you've already considered the advantages. Morewebsite trafficmore leads and more revenue. These are important advantages. But there are many other benefits that a partnership brings.

Is SEO dead in the age of AI search and AI overviews?

Quite the opposite. SEO forms the foundation for GEO. Many of the ranking signals and web content that influence traditional search rankings continue to serve as input for generative systems. Your SEO strategy must evolve—not disappear. Today, you're not just optimizing for rankings, but also for mentions in AI-generated answers.

How do I know which prompts my target audience actually uses on AI platforms like ChatGPT or Perplexity?

A good, yet complex question. Start with your target audience or buyer personas: What problems are your customers trying to solve – and how would they formulate these in natural language? This allows you to derive so-called prompt clusters. At MIK Group, we also analyze search and user data to identify trends. For most companies, the best approach is to begin with sound assumptions and continuously optimize based on visibility and mentions.

What is the fastest way to become visible in AI search results today?

The first step: Check if your content is even appearing. Conduct visibility checks. Then create pages that specifically answer frequently asked, search-intensive questions – clearly structured and with sources that AI systems can easily interpret. And: Open your website to AI crawlers. This is one of the most overlooked technical factors for future visibility.

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